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Hyundai

A collection of 8 posts

Holiday TV Ads' Strong Head Start

Holiday TV Ads' Strong Head Start

This year, holiday TV ads got off to their strongest start since at least 2022, as brands extended the shopping season into early October. Data from iSpot – first shared with The Wall Street Journal – shows that holiday-related national linear TV ad spend was up over 13% year-over-year dating back to

Streaming TV's Most-Seen Advertisers Of Q3 2025

Streaming TV's Most-Seen Advertisers Of Q3 2025

TV's largest national linear advertisers are not always the same as the ones dominating streaming. It's a testament to the different ways advertisers are leveraging streaming's targeting capabilities, in comparison to the broad reach of linear programming (especially when it comes to sports and

How Ford’s Ad Scored 27% Above Memorability Norms

How Ford’s Ad Scored 27% Above Memorability Norms

Ford addresses economic challenges head-on and positions the brand as the hero rather than focusing on a specific vehicle or product offer.

Most-Seen Industries on Linear TV: QSRs Sizzle, Autos Down-Shift

Most-Seen Industries on Linear TV: QSRs Sizzle, Autos Down-Shift

The current economic uncertainties in the U.S. are already prompting changes in how some industries advertise on national linear TV. According to iSpot’s Q1 2025 TV Ad Transparency report, automakers — a category that absolutely is impacted by tariffs — saw decreased reach year-over-year. On the flip side, quick-serve restaurants

The Auto Brands’ Songs of Summer

The Auto Brands’ Songs of Summer

Data from Songtradr shows how automakers drive brand affinity through music.

With an Assist from NBA Games, Hyundai Owns the Most-Seen Auto TV Ad

With an Assist from NBA Games, Hyundai Owns the Most-Seen Auto TV Ad

Hyundai saw a 26.4% week-over-week increase in national TV ad impressions for its “Getaway Sales Event” spot.

Hyundai Owns Most-Seen Auto Ad on TV Right Now

Hyundai Owns Most-Seen Auto Ad on TV Right Now

With 220.4 million TV ad impressions, Hyundai leads iSpot.tv's ranking of the most-seen auto ads for Mar. 13-19.

Chevrolet Triples Ad Minutes As November's Top-Spending Automaker On TV

Chevrolet Triples Ad Minutes As November's Top-Spending Automaker On TV

Chevrolet springs to the top of November's charts by automaker est. national TV ad spend, according to iSpot data shared with MediaPost. The brand's November spend climbed 24% year-over-year, as it leaned on the World Series – but also three times as many minutes of national TV