With an Assist from NBA Games, Hyundai Owns the Most-Seen Auto TV Ad
Hyundai saw a 26.4% week-over-week increase in national TV ad impressions for its “Getaway Sales Event” spot.
Hyundai sits atop iSpot.tv's ranking of most-seen auto TV ads for March 27 through April 2 with its "Own Every Mile: Key West" sales promotion. The spot generated 232.2 million national TV ad impressions during the week, with an 83.4% increase in estimated TV ad spend. The biggest outlay went toward NBA basketball games, which was also one of the top impressions-generating programs for the spot.
- With 174.2 million TV ad impressions, Ram took second place with a Truck Month spot featuring a song from country singer Lainey Wilson. According to iSpot’s Creative Assessment, the music resonated with viewers, with 15% citing it as the single best thing about the ad, above the auto industry norm of 6%.
- Kia owned two spots on the ranking, third and fifth. Notably, although these ads had the fewest airings (241 and 233, respectively) in the chart, they notched high impressions thanks in part to Kia’s focus on NBA basketball games, The Voice and The Bachelor.
- Jeep's fourth-place spot (99.7 million TV ad impressions) highlights the Grand Cherokee model with a playful spin on a "Bear Hunt" theme.