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Chevrolet Triples Ad Minutes As November's Top-Spending Automaker On TV

John Cassillo

• 1 min read
Chevrolet Triples Ad Minutes As November's Top-Spending Automaker On TV
Photo by Ethan Currier / Unsplash

Chevrolet springs to the top of November's charts by automaker est. national TV ad spend, according to iSpot data shared with MediaPost. The brand's November spend climbed 24% year-over-year, as it leaned on the World Series – but also three times as many minutes of national TV advertising.

Additional notes from November's automotive ads on TV:

  • Top 15 brands with the biggest year-over-year spend jump: BMW (+117.88%), Lexus (+72.86%), Jeep (+70.64%), Volkswagen (+34.71%) and Hyundai (+27.51%).
  • Top programs for automakers by TV ad impressions share of voice in November were the NFL (13.00%), College football (10.00%), Copa Mundial De la FIFA 2022 (2.28%), World Series (1.38%) and SportsCenter (1.18%).
  • For auto brands, est. national TV ad spend in November dipped 11.3% year-over-year, but TV ad impressions were up 12.3%.