Holiday Season - THE MEASURE

Sign in Subscribe

Holiday Season

A collection of 14 posts

How The Grinch Stole Purchase Intent For Walmart

How The Grinch Stole Purchase Intent For Walmart

Walmart successfully mastered the most demanding season of the year by solving the modern marketer's challenge: blending high-impact creative with clear commercial drivers. This strategy delivered immediate, measurable results, proving that utility and entertainment can coexist. Walmart holiday campaign’s shortest, most tactical creative “All Week” exemplifies this

Consumer Holiday Spending Shifts Under Tariff Pressure

Consumer Holiday Spending Shifts Under Tariff Pressure

They're shopping smarter, spreading costs and prioritizing value over indulgence, per a Wunderkind study.

Households With Children Expect To Spend 43% More During Holidays

Holiday Shopping

Households With Children Expect To Spend 43% More During Holidays

Kids are just now getting back to school, but it's never too late to look ahead toward the holiday season – especially for marketers. New research from LG Ad Solutions' Season's Streamings report digs into U.S. consumer and CTV viewing behaviors in advance of this

Hallmark Channel Hits Holiday High Points

Hallmark Channel Hits Holiday High Points

Hallmark Channel's holiday season emphasis isn't just a win for consumers, but advertisers as well. Data from iSpot shows how Hallmark Channel's strongest months by share of TV ad reach are directly tied to its holiday programming. In both November and December (through Dec.

ESPN's Holiday Season Ad Attention Is A Present In Primetime

ESPN's Holiday Season Ad Attention Is A Present In Primetime

The holiday season is a crowded time of year, especially on TV. But with a strong roster of premier sports and special one-off events, ESPN has been able to cut through the primetime holiday ad buzz better than any other top network so far, as data from iSpot showcases. With

Seasonal Video Content In 'Shorts' Supply On YouTube?

CREATOR ECONOMY

Seasonal Video Content In 'Shorts' Supply On YouTube?

Shorts have been a hit on YouTube since their early days, and that isn't changing for the holiday season. New data from Tubular Labs reveals how popular the format remains, even for holiday content. From Nov. 28-Dec. 9 of this year, shorts format videos accounted for 58.32%

Walmart, Macy's Top Holiday Brands From Thanksgiving Thru Cyber Monday

Walmart, Macy's Top Holiday Brands From Thanksgiving Thru Cyber Monday

While household TV ad reach for holiday spots was down 3.4% year-over-year, according to iSpot data, plenty of top brands also saw significant increases during the time period from Thanksgiving through Cyber Monday. * Walmart increased its TV ad reach by nearly 22% YoY from Thanksgiving through Cyber Monday, leaping

Holiday Content on Social Fuels Notable Growth for Retailers

CREATOR ECONOMY

Holiday Content on Social Fuels Notable Growth for Retailers

Data from CreatorIQ reveals the strong performance of holiday-related social media content for retailers.

CTV Users Starting Holiday Shopping Earlier Than Last Year

CTV Users Starting Holiday Shopping Earlier Than Last Year

While holiday shopping ads seemingly arrive earlier each year, brands' advanced efforts are backed up by consumer behaviors. Data from LG Ad Solutions' new report, Season's Streamings, unpacks holiday trends among CTV users – and found that shopping is happening much earlier this year than last. * 60%

VIZIO Home Screen Innovations Drive Engagement

VIZIO Home Screen Innovations Drive Engagement

A recent analysis by VIZIO reveals that interactive campaigns featured on its re-imagined Home Screen platform can boost viewer engagement by up to 5x.

Holidays Herald Ad Impressions Bump For Hallmark

Holidays Herald Ad Impressions Bump For Hallmark

Hallmark’s holiday programming is a major boon to the network – and its advertisers this time of year. iSpot data shows how the network’s share of TV ad impressions jumps considerably starting Nov. 1 – versus the rest of the year. * From Jan. 1-Oct. 31, 2023, Hallmark delivered 2.08%

Wireless Brands Go Heavy On Holiday Ads

Wireless Brands Go Heavy On Holiday Ads

TV was full of holiday ads from Thanksgiving through Cyber Monday, as brands looked to capitalize on the early days of the shopping season. Data from iSpot looked at the top brands by share of holiday-related ad est. national TV spend from Nov. 23-27. Of note: * Wireless advertisers spent big,

Timing is Everything On Black Friday, Cyber Monday

CREATOR ECONOMY

Timing is Everything On Black Friday, Cyber Monday

As shoppers prepare for the busiest season of the year, brands and agencies are looking to find the best way to find consumers looking for the right deal at the right time. According to a new report from Tubular Labs and Chartbeat, shoppers are looking up deals on mobile post-turkey