Dupixent - THE MEASURE

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Dupixent

A collection of 4 posts

Rx Brands Increasing TV Ad Spend, Impressions In 2024

Rx Brands Increasing TV Ad Spend, Impressions In 2024

The pharmaceutical industry has made gains on national linear TV this year, as a new report from iSpot showcases. From January through August, iSpot data shows that est. national linear TV ad spend rose by 8.1% year-over-year for prescription drug brands. * Along with spend increasing, TV ad reach also

Dupixent Dominates Pharma TV Ad Impressions SOV in July

Dupixent Dominates Pharma TV Ad Impressions SOV in July

The brand racked up 2.6 billion TV ad impressions with an SOV of 5.07% for the month.

Dupixent Was TV's Most-Seen Rx or OTC Brand in June

The eczema and asthma drug had a 4.57% impressions share of voice.

Dupixent Leads for Pharma TV Ad Spend in October

Dupixent Leads for Pharma TV Ad Spend in October

Dupixent, Sanofi and Regeneron’s immunology drug, had the highest estimated TV ad spend of pharma brands in October, per data from iSpot.tv. It led the ranking with $42.6 million in TV ad spend, up from $29.4 million in September. * Dupixent's biggest ticket ad was