Amazon Prime Video - THE MEASURE (Page 2)

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Amazon Prime Video

A collection of 30 posts

Amazon Prime Video's Pivot Toward Constant Demand

Amazon Prime Video's Pivot Toward Constant Demand

The following is a selection from Brandon Katz of Parrot Analytics. As Amazon Prime Video continues to roll into ad-supported streaming, it's worth examining how well the serivce has maintained audience demand with its original programming. Data from Parrot Analytics dives into how popularity has grown on Amazon

NFL Scores Touchdown for Prime Video’s Earned Media Value

CREATOR ECONOMY

NFL Scores Touchdown for Prime Video’s Earned Media Value

Prime Video was the only streaming service that saw a month-over-month increase in Earned Media Value (EMV) for December, according to a recent analysis from CreatorIQ. Its $30.8 million EMV represented a 2% increase from November. * Prime Video had a more notable 17% growth in community month-over-month, up to

Streaming Services Hit The Right Holiday Promo Notes

Streaming Services Hit The Right Holiday Promo Notes

There is no shortage of holiday ads on TV right now, but some spots are landing better than others for audiences. And while many industries are finding success with their respective holiday commercials, responses from iSpot's Creative Assessment Survey shows that some of the most effective ads so

Wireless Brands Go Heavy On Holiday Ads

Wireless Brands Go Heavy On Holiday Ads

TV was full of holiday ads from Thanksgiving through Cyber Monday, as brands looked to capitalize on the early days of the shopping season. Data from iSpot looked at the top brands by share of holiday-related ad est. national TV spend from Nov. 23-27. Of note: * Wireless advertisers spent big,

NBCU Overhauls Its Creator Marketing Strategy With 76% YoY Increase In Creator Posts

CREATOR ECONOMY

NBCU Overhauls Its Creator Marketing Strategy With 76% YoY Increase In Creator Posts

As today’s audiences are inundated with more entertainment options than ever before, it’s imperative for them to cut through the noise and speak directly to their target audiences. Leveraging creator partnerships and campaigns can help them accomplish this. CreatorIQ's latest report looks at how some of