Amazon Prime Video - THE MEASURE

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Amazon Prime Video

A collection of 11 posts

Ads on Streaming: What Consumers Really Think

Ads on Streaming: What Consumers Really Think

An MX8 consumer study found that YouTube, Netflix and Prime Video have the best ad experiences.

Demand For Kids Streaming Content Still Outpaces Supply

Demand For Kids Streaming Content Still Outpaces Supply

The following is a selection from Brandon Katz of Parrot Analytics. One content genre that is consistently in high demand on U.S. streaming platforms, but in lower supply, is children's programming. Data from Parrot Analytics suggests that broken down by platform, it’s clear the majority of

Which Streaming Services' Content Is Getting Older (And Younger)?

Which Streaming Services' Content Is Getting Older (And Younger)?

The following is a selection from Brandon Katz of Parrot Analytics. The average age of content on a given streaming service can tell observers quite a bit about its larger strategy, as data from Parrot Analytics points out. Parrot shows that the U.S. libraries of Netflix (57.8%) and

Netflix Wins Overseas Investment War vs. Amazon

Netflix Wins Overseas Investment War vs. Amazon

The following is a selection from Brandon Katz of Parrot Analytics. While both Amazon Prime Video and Netflix are both U.S.-based entities and they invest significantly in content for American audiences, both have also been aggressive to expand their reach globally. Data from Parrot Analytics' Content Panorama

Live Sports Helping Drive Streaming App Subscriptions

Live Sports Helping Drive Streaming App Subscriptions

Live sports have been a cornerstone of traditional linear TV for decades, and that dynamic remains a big part of streaming as well. Data from LG Ad Solutions' new report, Stadium to Screen: Streaming Live Sports in 2024, shows the top streaming apps used to watch live sports – and

Cartoon Promos Boost Amazon Prime Video’s Social Watchtime, Audience

CREATOR ECONOMY

Cartoon Promos Boost Amazon Prime Video’s Social Watchtime, Audience

The new show helped fuel a 41% increase in Amazon Prime Video’s U.S. unique viewers across YouTube and Facebook, and a 74% boost in minutes watched.

Amazon Prime Video's Pivot Toward Constant Demand

Amazon Prime Video's Pivot Toward Constant Demand

The following is a selection from Brandon Katz of Parrot Analytics. As Amazon Prime Video continues to roll into ad-supported streaming, it's worth examining how well the serivce has maintained audience demand with its original programming. Data from Parrot Analytics dives into how popularity has grown on Amazon

NFL Scores Touchdown for Prime Video’s Earned Media Value

CREATOR ECONOMY

NFL Scores Touchdown for Prime Video’s Earned Media Value

Prime Video was the only streaming service that saw a month-over-month increase in Earned Media Value (EMV) for December, according to a recent analysis from CreatorIQ. Its $30.8 million EMV represented a 2% increase from November. * Prime Video had a more notable 17% growth in community month-over-month, up to

Streaming Services Hit The Right Holiday Promo Notes

Streaming Services Hit The Right Holiday Promo Notes

There is no shortage of holiday ads on TV right now, but some spots are landing better than others for audiences. And while many industries are finding success with their respective holiday commercials, responses from iSpot's Creative Assessment Survey shows that some of the most effective ads so

Wireless Brands Go Heavy On Holiday Ads

Wireless Brands Go Heavy On Holiday Ads

TV was full of holiday ads from Thanksgiving through Cyber Monday, as brands looked to capitalize on the early days of the shopping season. Data from iSpot looked at the top brands by share of holiday-related ad est. national TV spend from Nov. 23-27. Of note: * Wireless advertisers spent big,

NBCU Overhauls Its Creator Marketing Strategy With 76% YoY Increase In Creator Posts

CREATOR ECONOMY

NBCU Overhauls Its Creator Marketing Strategy With 76% YoY Increase In Creator Posts

As today’s audiences are inundated with more entertainment options than ever before, it’s imperative for them to cut through the noise and speak directly to their target audiences. Leveraging creator partnerships and campaigns can help them accomplish this. CreatorIQ's latest report looks at how some of