'SNL' Cashes In On Ken-ergy

This week on The Measure:

• ‘SNL’ Heats Up, Even With Limited Election Content
• Sports Prop Up Fox’s TV Ad Reach
• Golf Viewership Won’t Be Deterred at Valhalla
• TikTok a Powerhouse for Brands’ Earned Media Value
• Streaming Service Content Getting Older (and Younger)
• Which Teams Did the NFL Emphasize on TV for 2024-25?
• This Week’s Free Report: LG Ads and the increasingly evolving behaviors and preferences of CTV users.

‘SNL’ Heats Up, Even With Limited Election Content

Year-over-year, “Saturday Night Live” social video content is up 54.5% in terms of unique viewers, according to Tubular Labs. And while political content has been a factor, the bigger draw last month for viewership has been segments featuring guest stars such as Ryan Gosling and Caitlin Clark. [READ MORE]

Sports Prop Up Fox’s TV Ad Reach

iSpot.tv’s 2023-24 TV Season Scorecard reveals just how important sports programming is for Fox: The category accounted for over half of the network’s TV ad reach from Sept. 1, 2023 through April 30, 2024. [READ MORE]

Golf Viewership Won’t Be Deterred at Valhalla

The four-day PGA Championship flew into the No. 2 spot by minutes watched this week, according to Inscape, with 3.21% of minutes watched – aided by extra intrigue from a Friday-morning arrest and a close final round. [READ MORE]

TikTok a Powerhouse for Brands’ Earned Media Value

A new report from CreatorIQ shows how TikTok has distinguished itself as a major source of momentum for creator marketing. In the U.S. alone, apparel brands derived $48.8 million in earned media value from the platform in the last year. [READ MORE]

Streaming Service Content Getting Older (and Younger)

Data from Parrot Analytics points out that the U.S. libraries of Netflix and Apple TV+ have a larger share of recent (last five years) shows than streaming competitors – which can be seen as having “fresher” content. [READ MORE]

Which Teams Did the NFL Emphasize on TV For 2024-25?

The NFL revealed the 2024-25 schedule last week, sharing that TV ratings played a significant role. Ratings apparently informed how the Chiefs nabbed eight standalone TV games… and maybe how the Jets got seven despite missing the playoffs. [READ MORE]

This Week’s Free Report from LG Ad Solutions