Smart TVs Are the Real Winners of the Streaming Wars
This week on The Measure:
- Streaming-Only TVs Expand Share of Streaming Time
- Nearly 66% of Biden, Trump YouTube Viewers Are 45+
- NHL Is Driving Ad Reach for GEICO, Lexus
- ‘Drag Latina’ Wins Watch-Time for LGBTQ+ Viewers
- Kids Streaming Demand Still Outpacing Supply
- This Week’s Free Report: Inscape’s Q1 2024 TV Market Trends
Streaming-Only TVs Expand Share of Streaming Time
Streaming isn’t something that people merely dabble in. Inscape looked at the share of all streaming time in Q1, and found that 94% of it was driven by smart TVs that only (66.8%) or mostly (27.1%) streamed content. [READ MORE]
Nearly 66% of Biden, Trump YouTube Viewers Are 45+
Tubular Labs data finds that almost 66% of Joe Biden and Donald Trump YouTube viewers are 45 or older, while just 16% of viewers were 34 or younger (and less than 4% were under 24). [READ MORE]
NHL Is Driving Ad Reach for GEICO, Lexus
GEICO and Lexus had the largest share of household TV ad impressions during Stanley Cup Playoff games from April 20-May 28, as data from iSpot shows. Both brands increased SOV vs. the regular season as well. [READ MORE]
‘Drag Latina’ Wins Watch-Time for LGBTQ+ Viewers
Despite the reality TV genre as a whole only capturing 5% of Q1 watch-time on Revry, one of streaming network’s most popular programs was the second season of Drag Latina, which accounted for 7.5% of total hours watched. [READ MORE]
Kids Streaming Demand Still Outpacing Supply
Parrot Analytics data shows that Apple TV+ and Peacock are the only major U.S. streamers with higher supply of children’s programming than demand — but they also have lower demand than most of the other major services. [READ MORE]
This Week’s Free Report: Inscape’s Q1 2024 TV Market Trends
