‘Drag Latina’ Leads for LGBTQ+ Viewership on Revry

Season two of 'Drag Latina' accounted for 7.5% of total hours watched on Revry in Q1 2024.

‘Drag Latina’ Leads for LGBTQ+ Viewership on Revry
Photo by Bret Kavanaugh / Unsplash

A recent Q1 Programming Viewership Analysis from Revry reveals which content is resonating the most with LQBTQ+ viewers, providing advertisers with insights on how to best engage with queer audiences. In addition to breakdowns of the most-watched genres and sub-genres, the whitepaper calls out some of the top programming by hours watched during the first few months of 2024. 

  • Despite the reality TV genre as a whole only capturing 5% of Q1 watch-time on Revry, one of its most popular programs was the second season of Drag Latina, which accounted for 7.5% of total hours watched. The series is especially notable because of its “crucial role in advancing the visibility and understanding of Latine LGBTQ+ experiences.” 
  • Old movies continue to resonate: The 1996 film Set It Off starring Jada Pinkett, Queen Latifah, Vivica A. Fox, and Kimberly Elise captured a notable 6.47% of watch-hours, which Revry says helped contribute to the popularity of the drama genre as a whole.
  • Revry suggests to advertisers that “a campaign could depict a nuanced story of a couple navigating the challenges and triumphs of a relationship, mirroring the depth and authenticity seen in Revry’s popular titles like The Exchange,” which accounted for 6.47% of hours watched.