Ram Trucks Leads Ranking of Most-Seen Auto TV Ads

"For Every Season" received 273.9 million national TV ad impressions from May 22-28, per iSpot data.

Ram Trucks Leads Ranking of Most-Seen Auto TV Ads
Photo by Brock Wegner / Unsplash

A commercial promoting Ram's Memorial Day Sales Event topped the list of most-seen auto ads for May 22-28, per iSpot.tv data shared with WardsAuto. The spot ran up 273.9 million national TV ad impressions, with cable networks delivering the top impression counts.

  • With 200.2 million TV ad impressions, Dodge takes second place. “Swarming the Nation”  plays with a breaking news style, featuring a mix of news anchors and user-generated footage that results in a high-octane, fresh take on what a car commercial can be. According to iSpot’s Creative Assessment, 31% of survey respondents cited the visual scenes as the single best thing about the ad.
  • Third place goes to Chevrolet's "Big Life," which had 191.4 million TV ad impressions. NHL games generated 4.5 million of those impressions, while programming on Fox News delivered 19.4 million impressions.
  • While 21% of the impressions for Mercedes-Benz's fourth-place ad came from college baseball, Infiniti's fifth-place spot relied upon The Voice finale episodes for impressions.