Ram Trucks Leads iSpot's New Ranking of Most-Seen Auto TV Ads

Meanwhile, Subaru owns two of the top five ads.

Ram Trucks Leads iSpot's New Ranking of Most-Seen Auto TV Ads
Photo by stevosdisposable / Unsplash

With 283.8 million national TV ad impressions, Ram Trucks takes first place on iSpot's ranking of most-seen auto TV ads for June 26 through July 2. That's 86 million more impressions than the No. 2 commercial from Mercedes-Benz (197.5 million impressions). The 2023 Men’s College World Series was the top program by impressions, delivering 15.9 million.

  • Subaru has the third- and fourth-place commercials and both are quite different: The No. 3 ad highlights Subaru's "love promise" and talks about how the company has helped nearly 300,000 cancer patients nationwide, while the No. 4 spot touts Subaru’s recent accolade from Consumer Reports as the 2023 Best Mainstream Brand. Combined, the ads racked up nearly 270 million TV ad impressions.
  • According to iSpot’s Creative Assessment, 24% of surveyed viewers considered Subaru's Consumer Reports commercial’s message to be the single best thing about the spot.
  • Rounding out the ranking is Alfa Romeo and its spot for the Tonale which has been on and off the chart for weeks. It received 122.1 million TV ad impressions, a third of which from primetime airings.

See the full ranking and read more at WardsAuto.