How Do Social Video’s Top Political Creators Shake Out?
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This Week On The Measure:
- Social Video’s Top Political Creators
- Netflix’s Earned Media Value Moves
- Smart TV’s Q2 Streaming Surge
- Rx Brands’ TV Ad Reach Rises
- Zendaya Lends Demand Lift To Movies, Shows
- This Week’s Free Report: 2024 H2 Market Report, From Mediaocean
Social Video’s Top Political Creators
Many consumers still rely on traditional news outlets for political information and opinions. However, plenty of individual politics creators also have a sizable audience on social video, as data from Tubular Labs shows. [READ MORE]
Netflix’s Earned Media Value Moves
Netflix gained new subscribers in the wake of last year’s password-sharing crackdown, yet earned media value (EMV) also dipped considerably — down 15% YoY — according to data from CreatorIQ. [READ MORE]
Smart TV’s Q2 Streaming Surge
Streaming doesn’t go stagnant in summer months, as data from Inscape’s latest report shows. During Q2 2024, the report found that a record-high 58.2% of watch-time was fueled by streaming (vs. about one-third for cable/satellite). [READ MORE]
Rx Brands’ TV Ad Reach Rises
There’s no slowing pharma advertisers on TV, as new data from iSpot reveals. Rx brands saw reach climb by 4.2% YoY (Jan.- Aug. vs. the same period a year ago) to 54.2 billion ad impressions, while estimated national linear TV ad spend grew by 8.1% to $3.42 billion. [READ MORE]
Zendaya Lends Demand Lift To Movies, Shows
One way to generate buzz for a movie or show? Cast Zendaya. Parrot Analytics data dives into how the star actress not only consistently outperforms the average demand for shows/movies/projects, but is also part of correlated spikes when new projects are released. [READ MORE]
This Week’s Free Report: Mediaocean’s 2024 H2 Market Report
