CREATOR ECONOMY SpongeBob’s 25th Birthday Bubbles Up Big Watch-Time Increases U.S. minutes watched for SpongeBob SquarePants’ official Facebook and YouTube pages grew to 462.2 million in July 2024.
Data Dose Newsletter Netflix Wins For Streaming UX By A Landslide This week's newsletter is sponsored by: This Week On The Measure: * Which Streaming Services Win For User Experience? * VIZIO’s Nyma Quidwai On Driving and Measuring Outcomes * NFL Preseason Already TV’s Top Pick * Instagram Wins Olympic Creator Gold * ABC News’ Unique Audience Soars On Social * Poppi Floats
CREATOR ECONOMY Deadpool, Hot Ones Serve Up Big Month For First We Feast First We Feast, the home of Hot Ones, saw U.S. minutes-watched surge 53% month-over-month to a one-year high of 266 million minutes.
Streaming Are Streaming Shows Catering Too Much To Gen Z Audiences? The following is a selection from Brandon Katz of Parrot Analytics. Top TV shows are appealing primarily to Gen Z audiences, according to data from Parrot Analytics. From Jan. 1-Aug. 8, nine of the 10 most in-demand shows worldwide (excluding Japanese and kids animation) were resonating most with audiences ages
CREATOR ECONOMY ABC News’ Unique Audience Soars On Social ABC News’ reach increased 56% month-over-month, and was by far its highest monthly total in the last year.
Data Dose Newsletter Walz Instant Rise on TikTok, iSpot Getting JIC(y) with It This week's newsletter is sponsored by: This Week On The Measure: * iSpot Earns JIC Certification * VP Buzz Gives Walz Big TikTok Engagement Boost * Olympics Close With Watch-Time Win * Travel Frequency Optimism On Horizon * Netflix Still Winning With Competitors’ Content * This Week’s Free Report: Tubular Labs’ Sports Snapshots
Data Dose Newsletter Olympic-Sized Growth On Social This Week On The Measure: Peacock’s Olympic EMV Ascension, Olympics Win TV Audience Gold For NBC, Kamala Harris Gets TikTok Engagement Bump, Taco Bell Wraps Up QSR Streaming Crown, Linear TV Misses Majority Of Streaming-Centric Audience...
Data Dose Newsletter The TikTok Special Edition This Week On The Measure: * Exclusive Interview With TikTok's Jorge Ruiz * The Biggest Brands On TikTok * TikTok, iSpot Provides Audience Measurement Solution * Longer Video Uploads Creep Upward For TikTok Creators * This Week’s Free Report from CreatorIQ and TikTok – The Power of Authenticity Meet Jorge Ruiz, TikTok'
CREATOR ECONOMY CNN Gains Traction on Social During Election Cycle Audience ratings data from June shows CNN’s unique U.S. viewers across YouTube and Facebook rose 25% month-over-month to 27.3 million
CREATOR ECONOMY MLB Promo Reserves YouTube Views For Booking.com Booking.com grew its unique U.S. viewers across YouTube and Facebook by 24% month-over-month to 37.8 million – No. 4 among all domestic brands.
Data Dose Newsletter Google Won't Let The Cookie Crumble This week's newsletter is sponsored by: This Week On The Measure: * 3P Cookies And Google's Latest Decision * RNC Helps Deliver Fox News To No. 1 * Big 4 Primetime Bucks Bigger TV Trends in H1 * Video Watch-Time Surges For Late Night Shows Post-Strikes * Are Disney+ And Hulu
CREATOR ECONOMY Watch-Time Surges For Late Night Shows Post-Strikes Data from Tubular Labs reveals that The Daily Show, Jimmy Kimmel Live and The Late Show With Stephen Colbert have all seen dramatic bumps in watch-time.
CREATOR ECONOMY Jordan Matter’s Channel Succession Plan Pays Off The uptick for Matter’s channel seems to coincide in part with the reins largely being handed off to his daughter, Salish.
Data Dose Newsletter Creators Playing Long Game On YouTube This week's newsletter is sponsored by: This week On The Measure: * Long Videos Get Longer Legs On YouTube * Popular Teams Build Audience Quicker * Fox News Rises On Weekend Watch-Time * LGBTQ+ Content Fuels Streaming Loyalty, Usage * Olympic-Sized Bet On Subscriber Loyalty * This Week’s Free Report, From Samsung Ads:
Data Dose Newsletter Summer Of Sports In Full Swing This week On The Measure: * MLB, Tennis Action Hit With Audiences * How Close Games ‘Defy Gravity’ For TV Ad Reach * Mexico’s Presidential Candidates On Social Video * Are Paramount+ and Peacock Complementary? * Back-To-School TV Ad Season Heats Up? * This Week’s Free Report, From iSpot: The Case for Precision in
CREATOR ECONOMY Harbor Freight Builds Audience of Over 60 Million Via Social Video Harbor Freight doesn’t seem like an inherently “social” brand on paper, yet the tool brand used video ads throughout May 2024 to significantly expand its reach. Data from Tubular Labs Audience Ratings data found that: * Harbor Freight videos were seen by nearly 61 million unique U.S. viewers across
Data Dose Newsletter Every Second Counts In Sports Advertising This week On The Measure: * Spot-Level Measurement For Sports Ads * Debate Coverage Nets TV Watch-Time Win * Seniors Set On More MSNBC Social Video Viewing * AI Creators Set Course For Marketing’s Future * Yellowstone Checks Every Streaming Box * This Week’s Free Report (From iSpot): The Case for Precision in Modern
CREATOR ECONOMY Seniors Sitting For Millions Of Hours Of MSNBC Social Videos The 55+ age bracket is plenty tech-savvy, it seems – or at least tech-savvy enough to watch over 10.6 million hours of MSNBC videos across Facebook and YouTube, as new data from Tubular Labs shows. * In May 2024, U.S. audiences over 55 years old tuned into more minutes of
Data Dose Newsletter Consumers Like YouTube’s Ad Experience More This week On The Measure: * Which Streaming Ad Experiences Do Consumers Prefer? * Chefclub Network Cooks Up On Social * Olympic Trials Win Gold With TV Audiences * Brands Get Boost From Targeted LGBTQ+ Messaging * Netflix’s Spin-Off Success * This Week’s Free Report: Loyalty Unlocked - LGBTQ+ Streaming Audience Insights Which Streaming
CREATOR ECONOMY Chefclub Network Cooks Up Comeback Despite the fight for online attention in the online cooking-sphere, one cooking-related publisher appears to be on the move. Audience Ratings data from Tubular Labs shows significant growth for both minutes watched and unique viewers for Chefclub Network’s U.S.-focused channel. * Chefclub earned 54.1 million unique U.
Data Dose Newsletter 'Bridgerton' Knights Netflix With EMV Crown This week On The Measure: * Bridgerton Helps Netflix Nap Earned Media Value Crown * U.S. Open A Hole-In-One For Watch-Time * Sweet Combo For Impressions, Purchase Intent * Zach D. Films Rises As Teens’ Top Creator * Can Disney, WBD MAX-imize Bundle Audience? * This Week’s Free Report: Commercials & Classrooms - TV&
CREATOR ECONOMY Zach D. Films Rises As Teens’ Top Creator Creator Zach D. Films has been a hit with U.S. audiences aged 13-17, quickly growing his following with a large collection of shorts videos on YouTube and Facebook. Audience ratings data from Tubular Labs shows the channel, which shares short animated videos about “did you know?”-type topics, had
Data Dose Newsletter Who’s Watching More News? This week On The Measure: * Men Watching More Minutes Of News Videos? * Nearly 58% Of Smart TVs Are Solely Streamers * Ad Attention Gains For “Grey’s Anatomy” * What Causes QR Code Resistance On CTV * Time Helps Shows Beat Movies For Audience Demand * This Week’s Free Report: Inscape’s Q1
CREATOR ECONOMY Men Watched U.S. News Videos For 2.5x Longer Than Women Tubular Labs Audience Ratings shows that in April 2024, U.S. men watched over 5 billion minutes of video content from the top 500 news & politics media creators across Facebook and YouTube.
Smart TVs Are the Real Winners of the Streaming Wars This week on The Measure: * Streaming-Only TVs Expand Share of Streaming Time * Nearly 66% of Biden, Trump YouTube Viewers Are 45+ * NHL Is Driving Ad Reach for GEICO, Lexus * ‘Drag Latina’ Wins Watch-Time for LGBTQ+ Viewers * Kids Streaming Demand Still Outpacing Supply * This Week’s Free Report: Inscape’s Q1
