Special Report: How Calvin Klein Struck $5.2M EMV Worth of ‘CK1 Palace’

Special Report: How Calvin Klein Struck $5.2M EMV Worth of ‘CK1 Palace’

When Calvin Klein conceived its CK1 Palace campaign, the brand went big.
An unsponsored initiative geared toward consumers across North America,
EMEA, APAC, and Australia, CK1 Palace aimed to spark brand heat and
boost relevance through a seeding of VIP and cool-kid influencers.

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