Time Helps Shows Beat Movies For Audience Demand

Time Helps Shows Beat Movies For Audience Demand
Photo by Erik Mclean / Unsplash

The following is a selection from Brandon Katz of Parrot Analytics.

While movies are a winner with audiences, they're also limited in terms of recurring watch-time on streaming services. Movies can be watched in one sitting and that's the end of the investment for audiences. However, TV's a different story as data from Parrot Analytics digs into with Netflix data...

  • In all of the last eight quarters, TV’s share of total catalog demand on the platform has outstripped films' – in that span, the demand share generated by TV series has never dipped below 55% of total catalog demand.
  • For instance, Troll, Netflix’s most-watched non-English film ever, is still 33% smaller than the streamer’s 10th most-watched English movie in self-reported global hours viewed.
  • There’s a reason new Netflix movie head honcho Dan Lin is reportedly reducing the volume of original movies by a significant margin. TV tends to contribute more subscription growth, retention capabilities and revenue generation than movie.