wireless - THE MEASURE

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wireless

A collection of 4 posts

T-Mobile Towers Over Wireless Industry for Streaming TV Ad SOV

T-Mobile Towers Over Wireless Industry for Streaming TV Ad SOV

T-Mobile has a 20.46% streaming ads SOV so far this year, per iSpot.

'Idol' Ads Catch American Eyeballs

'Idol' Ads Catch American Eyeballs

Since its return on Feb. 18, American Idol has been a winner for advertisers. The reality stalwart has delivered 2.39% of primetime TV ad impressions, making it the No. 2 program the daypart, only behind the NBA – according to data from iSpot. * Led by Verizon, wireless services accounted for

Wireless Brands Go Heavy On Holiday Ads

Wireless Brands Go Heavy On Holiday Ads

TV was full of holiday ads from Thanksgiving through Cyber Monday, as brands looked to capitalize on the early days of the shopping season. Data from iSpot looked at the top brands by share of holiday-related ad est. national TV spend from Nov. 23-27. Of note: * Wireless advertisers spent big,

Wireless Brands Are Singing Older Tunes

Wireless Brands Are Singing Older Tunes

Songtradr used its AI sonic analysis technology to evaluate the songs licensed in some of the most-seen wireless ads on TV