Walmart - THE MEASURE

(Most) Tournament Sponsors Missing Engagement Shot

Wendy's wins audience engagement where other tourney sponsors sputter, ABC's Bachelorette thorn, and more in this week's Data Dose newsletter.

BUSINESS OF DATA

The Business Of Data With Jon Lafayette: NewFronts Edition

If you're at Day 4 of the NewFronts, you've got more fortitude than I. There was plenty to hear, say and do during the week. Set makers were front and center, pitching the beachfront properties on their home screens. Everywhere, the talk was of AI, outcomes

Data Dose Newsletter

Walmart, VIZIO Unify Viewing + Shopping Data

Walmart and VIZIO make a big shoppable ad play, Keke Palmer's Fabletics ad is a hit with the brand's audience, and more in this week's Data Dose newsletter.

BUSINESS OF DATA

NewFronts: Walmart, Vizio Create Unified Login to Align Viewing, Shopping Data

‘By unifying account access, we’re creating a seamless experience across screens,’ said Walmart’s Courtney Naudo

TV ADVERTISING

How Walmart Scored Olympics Win With Emotional Branding

Walmart’s 2026 Winter Olympics campaign, "Here’s to Starting," marks a significant strategic pivot from the brand’s humor-driven "Who Knew?" campaign. By shifting focus from "rational retail proof points" to an "emotional truth," the retailer aimed to position itself as

MARKETING

How Brand Fandom Powers Business Growth

Strong brands don’t just win hearts — they deliver measurable business results. MarketCast’s 2025 Brand Fandom study reveals a powerful and consistent link between brand fandom and financial performance, showing that shifts in fandom are not only correlated with revenue outcomes but can actually help predict overall business health.

TV ADVERTISING

How The Grinch Stole Purchase Intent For Walmart

Walmart successfully mastered the most demanding season of the year by solving the modern marketer's challenge: blending high-impact creative with clear commercial drivers. This strategy delivered immediate, measurable results, proving that utility and entertainment can coexist. Walmart holiday campaign’s shortest, most tactical creative “All Week” exemplifies this

Video

How Inscape And Walmart Are Powering Full-Funnel TV Measurement

VIZIO's Ken Norcross recently sat down with CIMM's Jon Watts to discuss how VIZIO's Inscape is bringing scale, precision, and clarity to the evolving world of TV measurement.

Big Brains

The Future Of TV & Retail Media | Big Brains With VIZIO's Adam Bergman

As part of the Big Brains series, Media Cartographer Evan Shapiro sat down with Adam Bergman, Group VP of Advertising and Data Sales at VIZIO, to talk about the company’s evolution from a hardware manufacturer to a software-first media platform.

TV ADVERTISING

Hallmark Channel Hits Holiday High Points

Hallmark Channel's holiday season emphasis isn't just a win for consumers, but advertisers as well. Data from iSpot shows how Hallmark Channel's strongest months by share of TV ad reach are directly tied to its holiday programming. In both November and December (through Dec.

TV ADVERTISING

Walmart, Macy's Top Holiday Brands From Thanksgiving Thru Cyber Monday

While household TV ad reach for holiday spots was down 3.4% year-over-year, according to iSpot data, plenty of top brands also saw significant increases during the time period from Thanksgiving through Cyber Monday. * Walmart increased its TV ad reach by nearly 22% YoY from Thanksgiving through Cyber Monday, leaping

CREATOR ECONOMY

MLS Wins Sponsored Facebook Video Views In July

Facebook video remains a busy place for publishers to get in front of viewers, and sponsors are happy to jump in on the audience reach. Data from Tubular Labs shows which U.S. media & entertainment pages delivered the most sponsored video views in July – a list led by Major

TV ADVERTISING

When Does Back-To-School TV Ad Season Start? It Depends...

Back-to-school shopping is now an event that plays out across five months, from May through September, as advertising data from LG Ad Solutions (in a recent report, Commercials & Classrooms, published on TVREV) details. The report also shares more insights around consumer and advertiser behaviors when it comes to back-to-school:

CREATOR ECONOMY

CNN Video Audiences Are Prepping With Walmart

Knowing what social video audiences are watching is important for publishers to understand, but it's also not the full picture of those viewers. By understanding even more about their web and shopping behaviors, publishers can better tailor content, ads and sponsorships to better speak to existing preferences. Tubular

CREATOR ECONOMY

Lindsay Lohan Makes Walmart's New Black Friday Campaign So Fetch

After last year's Office Space-inspired ads, Walmart is once again betting on nostalgia for its 2023 holiday spots, with a Mean Girls-focused campaign that kicked off on Nov. 1. The "Jingle Bell Rockin'" video is chock-full of nods to the source material, but also features

MUSIC

Music Sheds Light on Intended Audience for Back to School Ads

Songtradr's AI-driven analysis deciphers the art of choosing music in this year's back-to-school ads, revealing brand strategies to bridge generational gaps.

Social Video

Leo Messi Fans Are 69.4x More Likely To Watch MLS Content Than The Norm

The 2022 World Cup is almost over, and Lionel Messi silenced the doubters. As the GOAT contends for his first World Cup trophy, insights from Tubular Labs show interesting social video viewing habits coming from fans of the Argentine superstar. Audiences searching for Messi also have a high propensity for

TV

Retail Giants Blitz Thanksgiving

The holiday shopping season has officially begun, and retailers made the most of big TV audiences during the “Turkey Five.” According to iSpot data, est. national TV ad spend for retail brands rose 6.4% year-over-year during the five-day holiday weekend. TV ad impressions also showed slight dips, down 4.