The Measure Newsletter Amazon Video Viewers Have More Money This week's newsletter is sponsored by: This Week On The Measure: * Prime Video Viewers Skewing Older, Richer, Wiser? * Consumers Like Coca-Cola AI Holiday Ads * Which Functions Are Getting Automated Most? * Joe Rogan Outperforms Networks Across YouTube and Facebook * Streaming Loyalty At A Premium * This Week’s Free Report:
TV Measurement Data: Prime Video Viewers Skew Older, Wealthier A longitudinal tracking poll from MX8 Labs reveals key insights around Prime Video viewers.
The Measure Newsletter 'Tis The Season For Retailers On Social This week's newsletter is sponsored by: This Week On The Measure: * Holiday Content Fuels Retail Social Growth * Hallmark Channel Hitting Its Holiday Stride * Entertainment News Giants Grow Video Audience * Top Vanishing NFL Advertisers This Season * Smaller Show Genres Growing On Streaming * This Week’s Free Report: Retail Media
SPORTS Football, CMA Awards Propel ABC to No. 1 on TV Network Rankings ABC takes first place with an 8.08% viewership share across Nov. 18-24, per Inscape.
The Measure Newsletter Fox News Grew Watch-Time With Women This week's newsletter is sponsored by: This Week On The Measure: * Fox News’ Growing Female Watch-Time * TV Focus Returns Right Back To Football * Cooking Up The Most Likeable NFL Ads * Does Jake Paul Beat Mike Tyson On Social, Too? * Cycling Through Streaming Services * This Week’s Free Report:
TV Measurement CBS Captured Over 10% of TV Watch-Time Last Week Top programming fueling CBS viewership included NFL games, The Price Is Right and CBS Mornings, per Inscape.
The Measure Newsletter Movies FTW On Netflix; Election News Tops Watch-Time This week's newsletter is sponsored by: This Week On The Measure: * Movies Are Mighty With Netflix Viewers * Election Week Nets Fox News Watch-Time Win * Banking & Payments’ Big TV Ad Reach Bump * GOP Media Sees Post-Election Social Video Boost * Celsius Energizes Earned Media Value * Charting Crunchyroll's
TV Measurement Viewer Data: Movies on Netflix Win vs. Other Content Types A longitudinal tracking poll from MX8 Labs reveals key insights around Netflix viewers.
TV Measurement Fox News is Election Week’s TV Network Winner The network secured nearly 10% of all minutes watched Nov. 4-10, and had a 15% primetime viewership share on Nov. 5 specifically, per Inscape.
The Measure Newsletter Polling YouTube's Election Night Winners This week's newsletter is sponsored by: This Week On The Measure: * Politics Dominate U.S. Election Night On YouTube * Macy’s, Consumer Cellular Make Big Moves * Fox News Flew In Election Lead-Up * Product Quality Biggest Factor For Creators * Trump Stories Doubled Up Harris In October * This Week’s
TV Measurement Fox Jumps to No. 1 on TV Network Ranking With 10.99% Viewership Share Thanks largely to the 2024 World Series plus football, Fox claims first place on Inscape's ranking for Oct. 28-Nov. 3.
The Measure Newsletter FOX Takes The Fall Classic, Political Trends On TV This week's newsletter is sponsored by: This Week On The Measure: * World Series Wins For Fox * Lacking Ad-Free Awareness? * Olympics Send Q3 TV Ad Spend Soaring * Transparency Series Los Angeles * Bad Bunny’s Big Reach * Star Wars Demand Slows For Disney+ * This Week’s Free Report: September Political
TV Measurement CBS Leads TV Network Ranking With an 8.94% Viewership Share Thanks largely to NFL games, CBS takes first place on Inscape's ranking of most-watched TV networks for Oct. 21-27.
TV Measurement TVs Saw an Average of 45 Democrat Ads in September An Inscape analysis reveals that Democrat ad frequency surged in September while Republican frequency remained steady month-over-month.
TV Audience 34% of Young Streaming Viewers Able to Cite Brands From Ads on Hulu Thats notably higher than the 26% of overall viewers, as revealed by an MX8 Labs study.
The Measure Newsletter TikTok, Instagram Battle For Creator Marketing Supremacy This week's newsletter is sponsored by: This Week On The Measure: * TikTok, Instagram Battle For Creator ROI Supremacy * House Of Highlights Is A Video Slam Dunk * Reruns Reach Football Audiences * Fox News Grabs Larger Watch-Time Share * Why Do Hispanic Audiences Prefer Streaming? * This Week’s Free Report: NFL
TV Audience With an 8.75% Viewership Share, ABC Wins for TV Network Watch-Time ABC's 8.75% viewership share was driven largely by college football, Good Morning America and the NFL’s Monday Night Football, per Inscape.
The Measure Newsletter Finding NFL Viewers For Cheaper In Offseason This week's newsletter is sponsored by: This Week On The Measure: * What Are NFL Audiences Watching In Offseason? * Weather Channel Storms Onto Most-Watched List * Podcasts Push For Video Validation, Too * Creator Marketing Momentum Soars * TV Season Shrinkage Speeds Up For Networks * This Week’s Free Report: The State
TV Audience Weather Channel Back Among Most-Watched TV Networks The Weather Channel captured a 2.34% viewership share across Oct. 7-13, per Inscape.
The Measure Newsletter Data In The Details; Exclusive Interview w/ Truthset Founder & CEO This week's newsletter is sponsored by: This Week On The Measure: * Handling The Truth, With Truthset Founder & CEO Scott McKinley * Total Recall: Streamers’ Ad Attention Success * MLB Hits Home Run With Playoffs * NFL’s ‘New’ Advertisers Making Early Gains * What Women Want (To Watch) * 66% Of Advertisers
TV Audience SNF Helps NBC Claim No. 1 on TV Network Ranking NBC captured an 8.91% viewership share across Sept. 30-Oct. 6, per Inscape.
TV Measurement Direct-to-Consumer Apps Captured Only 13% of Streaming Time in Q2 As part of its Q2 TV Market Trends report, Inscape examined the share of time spent streaming across traditional publishers with direct-to-consumer apps vs. those that are streaming-first/program aggregator services. To put it simply, the streaming-first publishers are crushing it. * Over 87% of the time spent streaming in Q2
The Measure Newsletter How Do Social Video’s Top Political Creators Shake Out? This week's newsletter is sponsored by: This Week On The Measure: * Social Video’s Top Political Creators * Netflix’s Earned Media Value Moves * Smart TV’s Q2 Streaming Surge * Rx Brands’ TV Ad Reach Rises * Zendaya Lends Demand Lift To Movies, Shows * This Week’s Free Report: 2024
TV Audience Hurricane Helene Coverage Propels Weather Channel Into Top 10 TV Networks Hurricane Helene prompted enough tune-in for The Weather Channel to thrust it into the ranking at No. 8 with a 1.77% viewership share.
TV Audience Ad Recall on Streaming: Disney+ Stands Out As part of its streaming services study, MX8 Labs surveyed viewers about ad attention and more.
