TV ADVERTISING

A collection of 403 posts

TV ADVERTISING

T-Mobile Towers Over Wireless Industry for Streaming TV Ad SOV

T-Mobile has a 20.46% streaming ads SOV so far this year, per iSpot.

TV ADVERTISING

CTV Ad Loads Settle In On 9-Minute Norm

Connected TV ad loads are still settling into established norms as viewership grows. But recent research presented in Wurl's The CTV Trends Report reveals that the industry may be finding a "normal" ad time of about nine minutes per hour. * That number, from Q4 2024, is

TV ADVERTISING

Insurance Mascot Mojo: Who’s Winning the Ad Wars?

Liberty Mutual's LiMu Emu and Doug emerged as the winner for ad breakthrough, per a MarketCast analysis.

TV ADVERTISING

iSpot Launches Outcomes at Scale to Track TV, Streaming Ad Business Impact

As demand grows for transparency in video ad performance, iSpot announced on Thursday the launch of Outcomes at Scale, a new publisher solution that provides the buy- and sell-side with persistent, scalable attribution for video advertising across both TV and streaming. Paramount is the first major media company to implement

Data Dose Newsletter

Marketers Have Mommy (Data) Issues

This week's newsletter is sponsored by: This Week On The Measure:  * Marketers Struggle To Accurately Identify Moms * What Else Are NCAA Tournament Viewers Watching? * LiveNOW Winning Watch-Time With 24-Hour Streams * Assessing Marketing’s Attribution Crisis * Netflix’s Growing Movie Supply/Demand Disparity * This Week’s Free Report: Social

SPORTS

What Else Are NCAA Tournament Audiences Watching?

Every March, the men's and women's NCAA Basketball Tournaments effectively capture eyeballs around the country. But not every advertiser can afford the hefty price tags attached with appearing alongside those live March Madness matchups. With this in mind, iSpot issued a brand-new advanced audiences report detailing

TV ADVERTISING

Wendy's Scores Likeability Win Among NCAA Ads

Celebrities can be a big draw for event-centric ads. But sometimes for food brands, the best recipe for TV ad success simply includes some delicious-looking burgers and a good deal. That was the case for Wendy's and its recent 15-second March Madness spot. The QSR brand made a

TV ADVERTISING

Olive Garden, Applebee’s Dominate Casual Dining Streaming Ad SOV

Both restaurants have a streaming ad SOV of over 22% so far in 2025, per iSpot

Data Dose Newsletter

Consumers Notice Mouse House Money Grab

This week's newsletter is sponsored by: This Week On The Measure:  * Disney Live-Action Remakes Seen As Money Grab * Squid Game’s Long Shorts Game * Chick-fil-A Chows Down On Streaming Ads * Gen Z Uses Streaming To Discover Older Library Content * Amazon Prime Video’s Movie-Centric Makeover * This Week’s

TV ADVERTISING

Audi TV Spot Stands Out in February

It inspired notable purchase intent: 62% of surveyed viewers said they were "more" or "much more" likely to purchase after seeing the ad.

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REPORTS

Special Report: The Efficiency Curve - Finding the Optimal Balance Between CTV and Linear TV Investments

From LG Ad Solutions Discover the insights behind 224 billion impressions across various industries to learn how small adjustments in ad allocations can drive significant improvements in campaign efficiency. In today’s fragmented TV landscape, advertisers face increasing challenges in finding the optimal balance between Linear TV and Connected TV

TV ADVERTISING

Disney Owns Women’s Most-Liked TV Spot of 2024

Disney's "Ultimate Toy Drive" outperformed the all-industry likeability norm by 32%.

Data Dose Newsletter

Don't Miss This Year's TV Disrupt Event

This week's newsletter is sponsored by: This Week On The Measure:  * Request Your Invite For TV Disrupt 2025 * Top Email Newsletters For Ad Performance * Social Video Takes Over Search * Streaming Knows Drama (TOO Well?) * This Week’s Free Report: iSpot’s Pharma TV Transparency Report Don’t Miss

SPORTS

Women’s Sports Fandom Provides Unique Brand Opportunity

Women's sports fans are more likely to back sponsors than fans of major men's leagues, per MarketCast.

TV ADVERTISING

Data: Pharma’s Premium TV Ad Placement Strategy

Over half of pharma’s national TV ad spend in 2024 went to the big four broadcasters, plus ESPN.

TV ADVERTISING

Streaming's Top Pharma Advertisers Of 2024

Pharmaceutical advertising isn't just prominent on national linear TV – it also has a healthy presence on streaming services. iSpot's latest transparency report around pharma TV advertising shows which brands had the biggest footprint on streaming (and how those approaches compare to their linear TV advertising. * Skyrizi

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REPORTS

Special Report: The 2025 Advertising & Marketing Report

Brought to you by Tatari “We can’t afford to run a TV ad.”; “TV is great for awareness, but I need performance.”; “TV is a very difficult channel to measure.” Do any of these statements sound familiar?  For years, marketers have viewed TV as an upper-funnel channel, accessible only

Data Dose Newsletter

Women's Soccer Scores With Big Name Sponsorships

This Week On The Measure:  * Top Brands Score With NWSL Sponsorship * Shorts Leap For Dance Videos * 55% Of Millennials Shop Online 2-3 Times Per Week * Streamers Still Leaning On Older Audiences For Revenue * iSpot Disrupt in NYC March 19, RSVP below Top Brands Score With NWSL Sponsorship A recent MarketCast

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REPORTS

Special Report: The Future of TV Advertising Under RFK

Brought to you by TripleLift and Next In Media Pharmaceutical advertising has long been one of the biggest cash cows for the TV industry—flooding airwaves with those familiar “ask your doctor” spots featuring happy retirees kayaking their way through life. But what happens if those ads suddenly disappear? That’

TV ADVERTISING

Ad-Supported Streaming Spurs Stronger Recall Than Video-Sharing Platforms

Digital video ad investments can take a growing number of forms for brands. And while both ad-supported streaming TV and video-sharing platforms both find relative success in terms of brand recall, ad-supported streaming is receiving higher recall according to data from a new Magnite report. * In "Why Streaming TV

TV ADVERTISING

TV Ads Fuel Beauty/Grooming Product Discovery For 54% Of Male Consumers

LG Ad Solutions' Beauty & the Screen report from late 2024 reveals some key information on how consumers shop for beauty and grooming products – with some key differentiators between male and female shoppers. * Overwhelmingly, men reported the top source of discovery for these products was ads on TV (54%

TV ADVERTISING

Which Brands Advertised During 2025 Oscars? (Full List)

Anora was the big winner during the 2025 Oscars, including honors for Best Picture. But movies' most important night was a major opportunity for advertisers, too. Data from iSpot shows the full list below of brands airing during the live ceremony on ABC, along with some top-line takeaways: * Of

TV ADVERTISING

Ram Trucks Drives Up Automaker Streaming TV Ad SOV

Ram Trucks had an 11.77% streaming TV ad SOV in 2024, far above its 4.68% share on linear TV.

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REPORTS

Special Report: Stadium To Screen (US Edition)

From LG Ad Solutions Sports are, without question, a major part of our lives, and the ways in which we watch live sports are growing across a number of digital sources. Stadium to Screen: Streaming Live Sports in 2025 uncovers consumers’ sports viewing preferences and behaviors, especially the shift to

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REPORTS

Special Report: Why Streaming TV Is A Must-Buy

From Magnite For years, marketers have given their hearts (and their ad dollars) to video-sharing platforms like YouTube because they’re easy. The audience is massive, the targeting is familiar, the charts bright and colorful and the buying process simple. But just because something is easy doesn’t mean it’