Streaming's Top Pharma Advertisers Of 2024

Pharmaceutical advertising isn't just prominent on national linear TV – it also has a healthy presence on streaming services. iSpot's latest transparency report around pharma TV advertising shows which brands had the biggest footprint on streaming (and how those approaches compare to their linear TV advertising.

• Skyrizi was a major player on linear TV already, but had the top two spots by pharma streaming ad impressions (vs. No. 2 and No. 4 on linear).
• Other brands like Opzelura put greater emphasis – relative to other pharma brands – on streaming than linear TV; Opzelura was No. 6 by share of pharma streaming TV ad reach (2.84% of ad impressions) vs. No. 40 on linear.
• Understanding these sorts of differences between streaming and linear TV exposures allow brands to identify areas to grow ad reach with new audiences and unify measurement across platforms.

Are you a pharma advertiser looking to learn more? Get in touch with an analyst at The Measure today, and download iSpot's report for yourself, too.