TV ADVERTISING - THE MEASURE (Page 9)

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TV ADVERTISING

A collection of 419 posts

Audi TV Spot Stands Out in February

Audi TV Spot Stands Out in February

It inspired notable purchase intent: 62% of surveyed viewers said they were "more" or "much more" likely to purchase after seeing the ad.

Special Report: The Efficiency Curve - Finding the Optimal Balance Between CTV and Linear TV Investments

Special Report: The Efficiency Curve - Finding the Optimal Balance Between CTV and Linear TV Investments

From LG Ad Solutions Discover the insights behind 224 billion impressions across various industries to learn how small adjustments in ad allocations can drive significant improvements in campaign efficiency. In today’s fragmented TV landscape, advertisers face increasing challenges in finding the optimal balance between Linear TV and Connected TV

Disney Owns Women’s Most-Liked TV Spot of 2024

Disney Owns Women’s Most-Liked TV Spot of 2024

Disney's "Ultimate Toy Drive" outperformed the all-industry likeability norm by 32%.

Women’s Sports Fandom Provides Unique Brand Opportunity

Women's sports fans are more likely to back sponsors than fans of major men's leagues, per MarketCast.

Data: Pharma’s Premium TV Ad Placement Strategy

Data: Pharma’s Premium TV Ad Placement Strategy

Over half of pharma’s national TV ad spend in 2024 went to the big four broadcasters, plus ESPN.

Streaming's Top Pharma Advertisers Of 2024

Streaming's Top Pharma Advertisers Of 2024

Pharmaceutical advertising isn't just prominent on national linear TV – it also has a healthy presence on streaming services. iSpot's latest transparency report around pharma TV advertising shows which brands had the biggest footprint on streaming (and how those approaches compare to their linear TV advertising. * Skyrizi

Special Report: The 2025 Advertising & Marketing Report

Special Report: The 2025 Advertising & Marketing Report

Brought to you by Tatari “We can’t afford to run a TV ad.”; “TV is great for awareness, but I need performance.”; “TV is a very difficult channel to measure.” Do any of these statements sound familiar? For years, marketers have viewed TV as an upper-funnel channel, accessible only

Women's Soccer Scores With Big Name Sponsorships

Data Dose Newsletter

Women's Soccer Scores With Big Name Sponsorships

This Week On The Measure: * Top Brands Score With NWSL Sponsorship * Shorts Leap For Dance Videos * 55% Of Millennials Shop Online 2-3 Times Per Week * Streamers Still Leaning On Older Audiences For Revenue * iSpot Disrupt in NYC March 19, RSVP below Top Brands Score With NWSL Sponsorship A recent MarketCast

Special Report: The Future of TV Advertising Under RFK

Special Report: The Future of TV Advertising Under RFK

Brought to you by TripleLift and Next In Media Pharmaceutical advertising has long been one of the biggest cash cows for the TV industry—flooding airwaves with those familiar “ask your doctor” spots featuring happy retirees kayaking their way through life. But what happens if those ads suddenly disappear? That’

Which Brands Advertised During 2025 Oscars? (Full List)

Which Brands Advertised During 2025 Oscars? (Full List)

Anora was the big winner during the 2025 Oscars, including honors for Best Picture. But movies' most important night was a major opportunity for advertisers, too. Data from iSpot shows the full list below of brands airing during the live ceremony on ABC, along with some top-line takeaways: * Of

Ram Trucks Drives Up Automaker Streaming TV Ad SOV

Ram Trucks Drives Up Automaker Streaming TV Ad SOV

Ram Trucks had an 11.77% streaming TV ad SOV in 2024, far above its 4.68% share on linear TV.

Special Report: Stadium To Screen (US Edition)

Special Report: Stadium To Screen (US Edition)

From LG Ad Solutions Sports are, without question, a major part of our lives, and the ways in which we watch live sports are growing across a number of digital sources. Stadium to Screen: Streaming Live Sports in 2025 uncovers consumers’ sports viewing preferences and behaviors, especially the shift to

Special Report: Why Streaming TV Is A Must-Buy

Special Report: Why Streaming TV Is A Must-Buy

From Magnite For years, marketers have given their hearts (and their ad dollars) to video-sharing platforms like YouTube because they’re easy. The audience is massive, the targeting is familiar, the charts bright and colorful and the buying process simple. But just because something is easy doesn’t mean it’

Liberty Mutual's Hit 'Farm' Spot Maintains High Attention

Liberty Mutual's Hit 'Farm' Spot Maintains High Attention

When an ad is among the most-seen spots on TV, it's typically hard to retain high attention, as audiences eventually suffer from creative wear/burnout. Yet there are exceptions – including one of the breakout ads of 2025, Liberty Mutual's "LiMu Emu and Doug: Farmer."

Michelob, Modelo Take Opposite Approaches To Streaming, Linear TV

Michelob, Modelo Take Opposite Approaches To Streaming, Linear TV

Beer giants take differing approaches to TV advertising depending on their target audience – and that's no more apparent than when comparing Michelob Ultra and Modelo. Below, iSpot competitive data shows how Michelob's share of beer TV ad impressions is significantly higher on streaming than it is

Progressive Owns 25% of Auto/General Insurance Ad SOV on Both Linear & Streaming

Progressive Owns 25% of Auto/General Insurance Ad SOV on Both Linear & Streaming

The auto and general insurance industry is a pillar of linear TV advertising: Discounting TV network promotions, the category ranked third for ad reach in 2024, behind QSR and automakers, according to iSpot data. And even more notable is that Progressive was the No. 1 brand across all industries by

Live From –TikTok – It's Saturday Night

Data Dose Newsletter

Live From –TikTok – It's Saturday Night

This week's newsletter is sponsored by: This Week On The Measure: * SNL 50’s Social Video Success * Dramas Win With TV Viewers * Taking Bites Out Of Ad Breakthrough * Pfizer Knocks Out Super Ad Likeability * Does Apple TV+ Need More Variation? * This Week’s Free Report: iSpot’s Super

Chick-fil-A Takes Biggest Bite of QSR Streaming TV Ad SOV

Chick-fil-A Takes Biggest Bite of QSR Streaming TV Ad SOV

iSpot data reveals that while Burger King is reigning supreme on linear, Chick-fil-A is taking a bigger bite out of streaming so far this year.

Rocket Records Consumer Intent Win Among Super Bowl Spots

Rocket Records Consumer Intent Win Among Super Bowl Spots

With 2025's "Buy-Now Bowl" promoting immediate action for consumers to purchase goods/services after seeing Super Bowl ads, you could argue that purchase and visit intent has never been more important for advertisers. iSpot's annual Super Bowl TV transparency report showcases some of the

Super Bowl Blowout Highlights Importance Of Exact-Ad Measurement

Super Bowl Blowout Highlights Importance Of Exact-Ad Measurement

This year's Super Bowl may have been a bust from a competitive standpoint, but the biggest TV program of the year still delivered for advertisers and rightsholder Fox. Data from iSpot's Super Bowl LIX report revealed that the game reached an average minute audience of 124.