The Walt Disney Co. - THE MEASURE

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The Walt Disney Co.

A collection of 17 posts

MX8 Labs Study Finds Big Difference Among Relevant, Personalized and Intrusive Ads

BUSINESS OF DATA

MX8 Labs Study Finds Big Difference Among Relevant, Personalized and Intrusive Ads

Among those who said targeted ads were invasive, 57% said they felt less positive about those brands

Reasons For Disney Box Office Optimism

The following is a selection from Brandon Katz of Greenlight Analytics Despite box office concerns around recent Marvel releases, The Walt Disney Company still has major theatrical movies to look forward to. Data from Greenlight Analytics reveals that Disney titles Avatar: Fire and Ash and Zootopia 2 are both performing

Nielsen Moves Into Ad Outcomes Business, Starting With Attention

BUSINESS OF DATA

Nielsen Moves Into Ad Outcomes Business, Starting With Attention

Data from Realeyes available on Nielsen One platform

NBA Playoffs Reached Nearly 30% Of U.S. Households In 2025

NBA Playoffs Reached Nearly 30% Of U.S. Households In 2025

The NBA Playoffs were a resounding success this year, despite the perceived concerns around a "small market" Finals between the Oklahoma City Thunder and Indiana Pacers. Data from iSpot's new Q2 sports report shows that over the course of the playoffs, games reached nearly 30% (29.

Universal Pictures Roars To Top Of NBA Finals Advertiser List

Universal Pictures Roars To Top Of NBA Finals Advertiser List

NBA Finals audiences this June saw quite a few ads for theatrical releases during games, as data from iSpot shows. Over the course of the seven-game series, theatrical release promos were the No. 2 ad category – only behind quick serve brands – and Universal Pictures was the No. 1 advertiser by

Disney Owns Women’s Most-Liked TV Spot of 2024

Disney Owns Women’s Most-Liked TV Spot of 2024

Disney's "Ultimate Toy Drive" outperformed the all-industry likeability norm by 32%.

Coca-Cola AI Holiday Ads Scoring Likeability With Consumers

Coca-Cola AI Holiday Ads Scoring Likeability With Consumers

Even before Thanksgiving, numerous brands were off and running with holiday video advertising. iSpot Creative Assessment data showcases the most likeable of this year's new holiday-themed spots – including high scores for Coca-Cola's AI spots. * iSpot data shows that two of Coke's AI spots airing

Star Wars Series Demand Sputtering For Disney+

Star Wars Series Demand Sputtering For Disney+

The following is a selection from Brandon Katz of Parrot Analytics. When Disney+ launched, new Star Wars content was set to be an anchor for the streaming service. Despite initial success with the first season of The Mandalorian, however, subsequent Star Wars shows have not hit the same demand highs

Are Disney+ And Hulu A Perfect Streaming Marriage?

Are Disney+ And Hulu A Perfect Streaming Marriage?

The following is a selection from Brandon Katz of Parrot Analytics. Disney+ and Hulu have complementary content libraries by age, but how does that translate to being the best long-term solution for consumers looking for a streaming bundle (and a price discount with it)? Parrot Analytics’ Content Panorama takes a

Can Disney, WBD Maximize Audience Reach With New Streaming Bundle?

Can Disney, WBD Maximize Audience Reach With New Streaming Bundle?

The following is a selection from Brandon Katz of Parrot Analytics. As streaming prices rise and consumers look for ways to cut down on the pure number of subscriptions they have at once, bundles are back in play. One of the most recent, between Disney and Warner Bros., provides access

Major Media Companies Still Duking It Out For Streaming Series Demand

Major Media Companies Still Duking It Out For Streaming Series Demand

The following is a selection from Brandon Katz of Parrot Analytics. Streaming series demand is one part of the larger question around which services are most popular with audiences. Yet, even a merger between behemoths Paramount and NBCUniversal wouldn't provide much clarity there, as demand-share data from Parrot

Media Companies Kick Off 2024 With Big Social Video Views

CREATOR ECONOMY

Media Companies Kick Off 2024 With Big Social Video Views

The three parent companies were the biggest properties on the two social platforms by U.S. unique viewers in January.

Disney+ Demand Decay Denotes Hulu's Importance

Disney+ Demand Decay Denotes Hulu's Importance

The following is a selection from Brandon Katz of Parrot Analytics. Hulu's impending integration into Disney+ could be the shot of life the latter streaming service needs, especially in light of its waning demand for original shows. Data from Parrot Analytics reveals how Disney+ titles have lost steam

Could Disney+ And Hulu Dethrone Netflix?

Could Disney+ And Hulu Dethrone Netflix?

The following is a selection from Brandon Katz of Parrot Analytics. Hulu's integration into Disney+ (in a beta version this December and rolling out wide in March) sounds may not sound like a big deal on paper. But the combination of the two content libraries actually helps create

Could Hulu Stymie Disney's Streaming Outlook?

Could Hulu Stymie Disney's Streaming Outlook?

The following is a selection from Brandon Katz of Parrot Analytics. The Walt Disney Company is acquiring Comcast’s remaining 33% stake in Hul. But what exactly is Disney getting with this deal? Data from Parrot Analytics looked at demand shares to shed light on how Hulu is still very

Media Companies Grow Social Reach

Media Companies Grow Social Reach

The WGA went on strike on May 2, potentially putting major U.S. media companies in a bind for content. Despite a lack of new scripted content, though, these giants actually increased unique U.S. viewers across YouTube and Facebook in May. Tubular Labs’ Audience Ratings shows Comcast, Paramount, Disney