Data Dose Newsletter EXCLUSIVE: How "Tariff Turmoil" Impacts Consumer Behavior This Week On The Measure: * When Tariffs Hit, Brand Loyalty Goes Out The Window * The QSR TV Ads Actually Driving Foot Traffic * Consumers Feel Tariff Coverage Is Politicized, But Fair? * SNL Sustains Reach Well Past Election Season * Paid Social Ranks High For Retail ROI * SVODs Are Increasingly Home For Live
Data Dose Newsletter Marketers Ad(ding) To TV, Streaming Budgets This Week On The Measure: * TV, Streaming Budgets Still Expected To Increase * Spring News Jolts TV Social Viewers * Who’s Swayed Most By Celebs/Influencers? * Carney Tops Canadian Candidate Engagement * More Women Only Prioritize Specific Events For Sports * This Week’s Free Report: 2025 TV And Video Strategy Report, From
Data Dose Newsletter EXCLUSIVE: Consumers Are Tariffied This Week On The Measure: * Survey: Are Consumers Worried About Tariffs? * How Nets Take Home NBA Title (On TikTok) * Restaurant Data: Serving The Right Incentives For Sign-Ups * Global Article Engagement Time Declines In Q1 2025 * Wingstop Flies To Top Of Most-Seen NBA Brands List * This Week’s Free Report: 2025
Data Dose Newsletter March Madness A Slam Dunk For TV Ad Reach This Week On The Measure: * TV Ad Reach Jumps For Men’s March Madness * Restaurants’ Mobile Apps Should Serve Up Speed and Simplicity * True Crime Pod Lures Female Audiences On Social * ‘Suits’ Success Boosts Multiple Streaming Services * CTV Ad Load Time Settles In * This Week’s Free Report: For The
Data Dose Newsletter Netflix Is The No. 1 Streamer For Women This week's newsletter is sponsored by: This Week On The Measure: * Netflix First With Females On Streaming * Women Want More Marketing Personalization * T-Mobile’s Streaming TV Ad Signal Wins Wireless Race * TurboTax Invests In Social Video With Big Impact * Which Insurance Mascots Win The Ad Wars? * This Week’
Data Dose Newsletter Marketers Have Mommy (Data) Issues This week's newsletter is sponsored by: This Week On The Measure: * Marketers Struggle To Accurately Identify Moms * What Else Are NCAA Tournament Viewers Watching? * LiveNOW Winning Watch-Time With 24-Hour Streams * Assessing Marketing’s Attribution Crisis * Netflix’s Growing Movie Supply/Demand Disparity * This Week’s Free Report: Social
Data Dose Newsletter Consumers Notice Mouse House Money Grab This week's newsletter is sponsored by: This Week On The Measure: * Disney Live-Action Remakes Seen As Money Grab * Squid Game’s Long Shorts Game * Chick-fil-A Chows Down On Streaming Ads * Gen Z Uses Streaming To Discover Older Library Content * Amazon Prime Video’s Movie-Centric Makeover * This Week’s
Data Dose Newsletter Don't Miss This Year's TV Disrupt Event This week's newsletter is sponsored by: This Week On The Measure: * Request Your Invite For TV Disrupt 2025 * Top Email Newsletters For Ad Performance * Social Video Takes Over Search * Streaming Knows Drama (TOO Well?) * This Week’s Free Report: iSpot’s Pharma TV Transparency Report Don’t Miss
Data Dose Newsletter Women's Soccer Scores With Big Name Sponsorships This Week On The Measure: * Top Brands Score With NWSL Sponsorship * Shorts Leap For Dance Videos * 55% Of Millennials Shop Online 2-3 Times Per Week * Streamers Still Leaning On Older Audiences For Revenue * iSpot Disrupt in NYC March 19, RSVP below Top Brands Score With NWSL Sponsorship A recent MarketCast
Data Dose Newsletter Men Fuel E-commerce Growth This week's newsletter is sponsored by: This Week On The Measure: * Men Fuel E-commerce Growth * Beer Brands Split Ad Strategies * TV Networks’ Social Video Surge * Netflix’s Animation Domination * This Week’s Free Report: Wunderkind’s Digital Commerce Consumer Insights Men Drive eCommerce Growth As Women Cut Back
Data Dose Newsletter Live From –TikTok – It's Saturday Night This week's newsletter is sponsored by: This Week On The Measure: * SNL 50’s Social Video Success * Dramas Win With TV Viewers * Taking Bites Out Of Ad Breakthrough * Pfizer Knocks Out Super Ad Likeability * Does Apple TV+ Need More Variation? * This Week’s Free Report: iSpot’s Super
Data Dose Newsletter Social Super Bowl This week's newsletter is sponsored by: This Week On The Measure: * Social Video's 'Super' Success * Mission Impossible’s High-Volume Pre-Game * TSwift A Super Motivator For 25-to-34s * Jeep Sees Success With Ford * This Week’s Free Report: The Measure & MX8 Labs’ 2024 Streaming Platform
Data Dose Newsletter Super Bowl Insights Feed From The Measure We’ve created a special Super Bowl insights feed that members can enjoy.
Data Dose Newsletter For Some (But Not All) Top Creators, It's TikTok-or-Bust This week's newsletter is sponsored by: This Week On The Measure: * TikTok + The Need For Platform Diversification * Are Sportsbooks Betting On Parlay Ads? * TikTok's Resilience And Short-Form Video * Consumers Played A Holiday Waiting Game * States Where Swift Stacks Up Best Vs. Chiefs * How Peacock Leans On
Data Dose Newsletter Increasingly Living In A TikTok-First World This week's newsletter is sponsored by: This Week On The Measure: * For 18- to 24-Year-Olds, Video Is TikTok-First * Are Electric Vehicle TV Ads Powering Down? * Zendaya, Creators Win Golden Globes * How Netflix Keeps Its Industry-Best Churn Rate * This Week’s Free Report: LG Ads + iSpot’s "The
Data Dose Newsletter Following CTV's Ad Efficiency Curve This week's newsletter is sponsored by: This Week On The Measure: * CTV Advertising’s Recipe For Efficiency * Watch-Time Pop For NFL Playoffs * Snacking On Streaming Ad Impressions * Lively-Baldoni Battle Plays Out On TikTok * Streaming Services Want More Global Content For Gen Z * This Week’s Free Report: LG
Data Dose Newsletter College Football Playoff Catches Big TV Watch-Time This week's newsletter is sponsored by: This Week On The Measure: * College Football Playoff Watch-Time Payoff * Golden Globes Glow-Up For Olipop * Most Engaged Stories of 2024 * Steph Curry Scores For Dude Perfect * Netflix’s Originals Dominance Sparks Challengers * This Week’s Free Report: iSpot’s 2024 Video Ad
Data Dose Newsletter Football Powers ESPN's Primetime Ad Attention This week's newsletter is sponsored by: This Week On The Measure: * ESPN’s Primetime Ad Attention Gift * Trump Win Fuels Fox News Social Video High-Water Marks * LGBTQ+ Consumers And Pharma Trust * Yellowstone Finale Fuels Watch-Time Surge * Creator Engagement Balloons In 2024 * This Week’s Free Report, From TVREV:
Data Dose Newsletter 42% Of Holiday Shoppers Are 'Grazing' This week's newsletter is sponsored by: This Week On The Measure: * Holiday Shoppers ‘Graze’ Before Buying * Championship Weekend Wins Watch-Time * The Hottest Holiday TV Advertisers * Seasonal Video Content In ‘Shorts’ Supply * Balancing Streaming Demand Decay * This Week’s Free Report, From TVREV: The Contextual Revolution: Five Companies Rewriting
Data Dose Newsletter Amazon Video Viewers Have More Money This week's newsletter is sponsored by: This Week On The Measure: * Prime Video Viewers Skewing Older, Richer, Wiser? * Consumers Like Coca-Cola AI Holiday Ads * Which Functions Are Getting Automated Most? * Joe Rogan Outperforms Networks Across YouTube and Facebook * Streaming Loyalty At A Premium * This Week’s Free Report:
Data Dose Newsletter 'Tis The Season For Retailers On Social This week's newsletter is sponsored by: This Week On The Measure: * Holiday Content Fuels Retail Social Growth * Hallmark Channel Hitting Its Holiday Stride * Entertainment News Giants Grow Video Audience * Top Vanishing NFL Advertisers This Season * Smaller Show Genres Growing On Streaming * This Week’s Free Report: Retail Media
Data Dose Newsletter Fox News Grew Watch-Time With Women This week's newsletter is sponsored by: This Week On The Measure: * Fox News’ Growing Female Watch-Time * TV Focus Returns Right Back To Football * Cooking Up The Most Likeable NFL Ads * Does Jake Paul Beat Mike Tyson On Social, Too? * Cycling Through Streaming Services * This Week’s Free Report:
Data Dose Newsletter Movies FTW On Netflix; Election News Tops Watch-Time This week's newsletter is sponsored by: This Week On The Measure: * Movies Are Mighty With Netflix Viewers * Election Week Nets Fox News Watch-Time Win * Banking & Payments’ Big TV Ad Reach Bump * GOP Media Sees Post-Election Social Video Boost * Celsius Energizes Earned Media Value * Charting Crunchyroll's
Data Dose Newsletter Polling YouTube's Election Night Winners This week's newsletter is sponsored by: This Week On The Measure: * Politics Dominate U.S. Election Night On YouTube * Macy’s, Consumer Cellular Make Big Moves * Fox News Flew In Election Lead-Up * Product Quality Biggest Factor For Creators * Trump Stories Doubled Up Harris In October * This Week’s
Data Dose Newsletter FOX Takes The Fall Classic, Political Trends On TV This week's newsletter is sponsored by: This Week On The Measure: * World Series Wins For Fox * Lacking Ad-Free Awareness? * Olympics Send Q3 TV Ad Spend Soaring * Transparency Series Los Angeles * Bad Bunny’s Big Reach * Star Wars Demand Slows For Disney+ * This Week’s Free Report: September Political
