Data Dose Newsletter QSR, Insurance Shine Among Streaming TV's Top Brands TV's funniest ads are using famous faces and quick humor, top MLB sponsors are a hit with fans, and more in this week's Data Dose newsletter.
Data Dose Newsletter Basketball Sponsors' Brand Awareness Bounce WNBA sponsors best NBA sponsors by affinity and awareness, Switzerland tourism taps celebrity help, and more in this week's Data Dose newsletter.
Data Dose Newsletter Quantifying The Global Reading Time Reduction Global article engagement dips significantly in Q3, YouTube Shorts pushing a new kids video player, and more in this week's Data Dose newsletter.
Data Dose Newsletter Q3 TV Ad Data: Spend And Minutes Increase, Reach Declines Slightly Q3's topline TV advertising narratives, publishers missing first-party data investments, and more in this week's Data Dose newsletter.
Data Dose Newsletter PGA Tour Sponsors Hit Fan Loyalty Better Than NFL The data behind PGA Tour sponsor affinity, the perils of average minute audience measurement, and more in this week's Data Dose newsletter.
Data Dose Newsletter Quantifying Jimmy Kimmel For Ads, YouTube The data behind Jimmy Kimmel, NFL sponsors' most likeable ads, and more in this week's Data Dose newsletter.
Data Dose Newsletter Broadcast Networks' Winning Plays For NFL Ad Outcomes How broadcast networks are scoring brand lift with NFL programming, publishers' biggest revenue dependencies, and more in this week's Data Dose newsletter.
Data Dose Newsletter Cost Is Key For New Brands Trying To Break Through The key factors for consumers trying challenger brands, NFL fans' offseason tune-in habits, and more in this week's Data Dose newsletter.
Data Dose Newsletter The NFL Teams Putting Up Points On Instagram The NFL teams that caught Instagram success, snack foods' streaming ad summer, and more in this week's Data Dose newsletter.
Data Dose Newsletter ESPN, 'Verts' And The Social Video Sugar High ESPN's Shorts focus, challenger brands' big opportunity, and more in this week's The Measure newsletter.
Data Dose Newsletter Taylor Swift, New Heights And Bets On A Billion Views Audiences are demanding authenticity, social driving increased pageviews, and more in this week's The Measure newsletter.
Data Dose Newsletter How YouTube May Factor Into Rumored SiriusXM End For Stern Audiences are demanding authenticity, social driving increased pageviews, and more in this week's The Measure newsletter.
Data Dose Newsletter Data Says That Overwhelmingly, Authenticity Matters Audiences are demanding authenticity, social driving increased pageviews, and more in this week's The Measure newsletter.
Data Dose Newsletter Streaming Ads Take Off On TV During First Half Of 2025 Tariffs impact travel and back-to-school, unified TV ad measurement, and more in this week's The Measure newsletter.
Data Dose Newsletter Gen Z Fueling Movie Theater Revival Tariffs impact travel and back-to-school, unified TV ad measurement, and more in this week's The Measure newsletter.
Data Dose Newsletter Tariff Fears Attack Travel, Back-To-School Spend Tariffs impact travel and back-to-school, unified TV ad measurement, and more in this week's The Measure newsletter.
Data Dose Newsletter NBA Playoffs Reached 45% Of U.S. QSR Visitors Long-form videos thrive on YouTube, how LinkedIn is bringing B2B to CTV, and more in this week's The Measure newsletter.
Data Dose Newsletter 16% Of YouTube Views Are On TV YouTube TV's watch-time win, Chewy is tops, and more in this week's The Measure newsletter.
Data Dose Newsletter Theatrical Releases Bring Thunder With Finals Ads This Week On The Measure: * Universal Roars With NBA Finals Ads * Restaurant Ads Break Through On CTV In May * Why Data Should Be Labeled, Certified Like Gasoline * Hopper Rides ‘Brain Rot’ To 3x Audience Increase * Online Shoppers Turn to Brand Websites For Deals * This Week’s Free Report: Hidden Trends,
Data Dose Newsletter Data Shows More Stans For Tech Brands, Winning Consumer Fandom This Week On The Measure: * Tech Giants Winning Consumer Fandom * Longer-Form Videos Dominate YouTube Watch-Time * Learn More About Video Duration At VidCon * WBD Splits Up — But Can It Catch Up? * Nearly 10% Of B2B TV Ad Reach Comes Via Fox News * Majority Of Sports Viewers Like ‘Prime Vision’ AI Features
Data Dose Newsletter Brands Are Missing TikTok's Golden Window For Views This Week On The Measure: * 1-2 Min. TikTok Brand Videos Score Most Views * Michelob Scores As NBA Playoffs’ Top Brand * Truthset’s Gregg Galletta On Data-Rated Audiences * Brand Equity Equals 52% Of Consumer Purchase Motivation * 43% Delaying Apparel Purchases To Wait For Sales * 70% Of Consumers Would Use Wish List
Data Dose Newsletter How Booze Is Pouring It On TV This Week On The Measure: * Stella Artois Pours On Streaming Ads * Tariff Concerns Spurring Purchase Delays * LOL Network Using Movies To Compete With TV * Chewy Breaks Through On Linear * 42% Say Personal Relationships Trigger Anger * Marketers Look For Awareness, Acquisition Balance * This Week’s Free Report: Beverage Brands TV Transparency
Data Dose Newsletter Marketers Planning More Value-Based Messaging In 2025 This Week On The Measure: * 60% of Marketers Are Increasing Value-Based Messaging * Nutrafol Leads Supplement Streaming Ads * Exploding Kittens Blows Up On YouTube * Wayfair Wins on CTV With +19% Ad Breakthrough * Women’s Sports Fans Want Better TV Tune-In Info * This Week’s Free Report: U.S. Tariff Effect–Exclusive
Data Dose Newsletter Outcomes Are Most Critical Factor For Marketers Buying Media This Week On The Measure: * Marketers Prioritizing Outcomes-Based Buying * 72% of Brands Have Increased Prices Due To Tariffs * How The Savannah Bananas Compete With MLB * 18% Of People In The U.S. Feel Angry Most Days * Cowboys Lead NFL In Primetime/Holiday TV Games * This Week’s Free Report: Q1
Data Dose Newsletter Sports Shorts Go Long On YouTube Views This Week On The Measure: * YouTube Shorts Own Sports Content * Allstate Was Streaming’s No. 1 Brand In Q1 * Marketers Less Focused On Personalized Product Recs? * How Ford’s New Ad Outpaced Memorability Norms * Men Are Becoming Bigger Fans Of Women’s Sports * This Week’s Free Report: Q1 TV
