For Some (But Not All) Top Creators, It's TikTok-or-Bust

For Some (But Not All) Top Creators, It's TikTok-or-Bust

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This Week On The Measure: 

  • TikTok + The Need For Platform Diversification
  • Are Sportsbooks Betting On Parlay Ads?
  • TikTok's Resilience And Short-Form Video
  • Consumers Played A Holiday Waiting Game
  • States Where Swift Stacks Up Best Vs. Chiefs
  • How Peacock Leans On Broadcast TV Content
  • This Week’s Free Report: Teads’ Tech Themes 2025

TikTok + The Need For Platform Diversification

While 69 of the top 100 U.S. TikTok creators in December had a strong showing (1MM or more views) on Facebook or YouTube, 31 of those creators did not. Tubular Labs data shows that 14 didn’t have a presence at all on Facebook or YouTube. [READ MORE]


Are Sportsbooks Betting On Parlay Ads?

Parlay bets are big money for sportsbooks — despite being longshots for bettors. So it’s no surprise that top sportsbooks have leaned into parlays as a way to entice consumers, as iSpot TV ad data reveals. [READ MORE]


FEATURED POST: Tubular's Erica Ortega On TikTok's Resilience And Short-Form Video

Erica Ortega, Director of Product Marketing at Tubular Labs, recently spoke with Mike Shields on his Next in Creator Media podcast, where she dove into the ripple effects of TikTok’s brief ban and its implications for the future of short-form video. [READ MORE]


Consumers Played A Holiday Waiting Game

Wunderkind has shared revealing survey data around consumer shopping behaviors this past holiday season. Most notably, the data shows that 65% of consumers waited until Black Friday/Cyber Monday to start shopping. [READ MORE


States Where Swift Stacks Up Best Vs. Chiefs

The Kansas City Chiefs’ latest Super Bowl run has the team even outdoing the Google search volume of its most famous fan, Taylor Swift. But residents of various states have remained steadfast Swifties during the NFL Playoffs, with Massachusetts leading the way. [READ MORE]


How Peacock Leans On Broadcast TV Content

Churn is a growing problem for streaming services… or streaming services other than Netflix, that is. The industry giant’s staggering new content volume helps keep it well ahead of the pack by U.S./Canada churn rate, as data from Parrot Analytics shows. [READ MORE]


This Week’s Free Report: Tech Themes 2025 - 5 Key Themes Shaping Media, from Teads