Sports Shorts Go Long On YouTube Views
This Week On The Measure:
- YouTube Shorts Own Sports Content
- Allstate Was Streaming’s No. 1 Brand In Q1
- Marketers Less Focused On Personalized Product Recs?
- How Ford’s New Ad Outpaced Memorability Norms
- Men Are Becoming Bigger Fans Of Women’s Sports
- This Week’s Free Report: Q1 TV Ad Transparency Report, From iSpot
YouTube Shorts Own Sports Content
Over 76% of U.S. sports views on YouTube are attributable to YouTube Shorts, according to new data from Tubular Labs. Even more interesting: Shorts have only accounted for 51.6% of uploads during that stretch, indicating overperformance. [READ MORE]
Allstate Was Streaming’s No. 1 Brand In Q1
Brands including Allstate, Hyundai, Chick-fil-A and others flexed their streaming muscles in Q1. Data from iSpot’s Q1 transparency report reveals the top brands by share of streaming ad impressions, and how those rankings compared to linear TV ad approaches. [READ MORE]
Marketers Less Focused On Personalized Product Recs?
A new study from Wunderkind and StudioID sheds light on what’s driving retail growth. Surprisingly, just 33% of marketers were focused on personalizing product recommendations. [READ MORE]
How Ford’s New Ad Outpaced Memorability Norms
Ford’s “Committed to America” spot recently exceeded automaker norms, according to MarketCast. The ad scored 27% above the norm for ad memorability, and 25% higher for breakthrough. [READ MORE]
Men Are Becoming Bigger Fans Of Women’s Sports
A Paramount Advertising study revealed that 52% of all women’s sports fans are men. Additionally, men were found to be 11% more likely to be a women’s sports fan than women were — speaking to women’s sports’ overall market growth. [READ MORE]
This Week’s Free Report: iSpot’s Q1 TV Ad Transparency Report
This week's newsletter is sponsored by:
