Sunday Night Football - THE MEASURE

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Sunday Night Football

A collection of 7 posts

Cowboys Will Lead NFL In Primetime/Holiday TV Games For 2025

Cowboys Will Lead NFL In Primetime/Holiday TV Games For 2025

Even coming off of a 7-10 season, the Dallas Cowboys are still America's team... at least according to the NFL and league TV partners. The NFL's 2025 regular season schedule was announced on Wednesday, and the Cowboys led the league with eight primetime or holiday games,

SNF Helps NBC Claim No. 1 on TV Network Ranking

SNF Helps NBC Claim No. 1 on TV Network Ranking

NBC captured an 8.91% viewership share across Sept. 30-Oct. 6, per Inscape.

SNF Helps NBC Take No. 1 on TV Network Ranking

SNF Helps NBC Take No. 1 on TV Network Ranking

NBC captured a 10.62% viewership share across Sept. 2-8, per Inscape.

Time Zones' Impact On Sports' TV Audience Delivery

Time Zones' Impact On Sports' TV Audience Delivery

Time zones play a huge role in TV audience delivery – especially when it comes to live sports, where delayed viewing (from game start) is less prevalent and fan base locations need to be factored in. The level of impact is different from game to game and team to team, and

NBC Retains Primetime Ad Reach Despite Loss of Scripted Programming

NBC Retains Primetime Ad Reach Despite Loss of Scripted Programming

Even with work stoppages, NBC's primetime reach declined by only 0.8% year-over-year, per iSpot.tv

NBC’s Sunday Night Football Gets a ‘Swift Lift’

NBC’s Sunday Night Football Gets a ‘Swift Lift’

Is it true romance? A PR stunt? Just two adults spending time together? One thing is for sure: Taylor Swift and Travis Kelce are capturing a lot of attention these days as rumors swirl and fans scour the media for clues. One entity that’s already reaping benefits is NBC.

NFL Delivered Nearly Half Of Fox TV Ad Impressions Last Season

NFL Delivered Nearly Half Of Fox TV Ad Impressions Last Season

The NFL has long been the largest source of TV ad impressions, and that was the case once again during the 2022-23 season. TVNewsCheck recently featured data from iSpot detailing just how much the league's network partners lean on live NFL games for ad impression deliveries. * Nearly half