NBC Retains Primetime Ad Reach Despite Loss of Scripted Programming
Even with work stoppages, NBC's primetime reach declined by only 0.8% year-over-year, per iSpot.tv
Despite a dearth of primetime scripted programming for much of the 2023-24 TV season, NBC managed to mostly maintain primetime reach, which declined by only 0.8% year-over-year, according to a new analysis from iSpot.tv. Sports was key to that daypart, led by the NFL which accounted for 28.6% of NBC’s primetime impressions.
- Overall, NBC had 253.7 billion linear TV ad impressions, a 2.9% year-over-year decrease.
- Ad airings were also down 8.5% compared to the same time period in 2023, at 136.3K.
- Top programming (by ad impressions SOV) across all dayparts included NFL games, Today and Today 3rd Hour — although football-related programming dominated in primetime.
