Sports Betting - THE MEASURE

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Sports Betting

A collection of 7 posts

Millennials, Gen Z Fuel Betting Growth, But Winning Streak Might Cool Off

BUSINESS OF DATA

Millennials, Gen Z Fuel Betting Growth, But Winning Streak Might Cool Off

Efforts to market to Gen Z and millennials might come up snake eyes because the financial outlook for those generations is coming up craps

Are Sportsbooks Betting On Parlay Ads?

Are Sportsbooks Betting On Parlay Ads?

Sports betting has quickly grown into an escapable part of the U.S. fan experience, and beyond just simple bets, there's been a major emphasis on parlays – where bettors can be encouraged to wager on longer odds because of the idea of bigger paydays. Of course, many of

How Sports Betting TV Ads Stack Up Year-Over-Year

How Sports Betting TV Ads Stack Up Year-Over-Year

As sportsbooks settle into a more established rhythm as national TV advertisers, signs of norms start to crop up. Recent data from iSpot shows that while the two giants of the industry – FanDuel and DraftKings – remain TV ad reach giants, smaller sportsbooks have also grabbed more ad impressions share of

Betting On 'Friends': How Sportsbook TV Ads Are Evolving

Betting On 'Friends': How Sportsbook TV Ads Are Evolving

iSpot’s new report on sportsbook TV advertising shows that the industry has managed to grow TV ad impressions, while also expanding its footprint beyond one that was decidedly focused on football to-date. * From Jan. 1-Aug. 15, 2023, sportsbook household TV ad impressions were up 25% vs. the same stretch

Dun-Dun! ‘SVU’ Was TV’s Most-Watched Live, Linear Program Last Week

Dun-Dun! ‘SVU’ Was TV’s Most-Watched Live, Linear Program Last Week

The series leads Inscape's program ranking for the first time in 2023.

Sports Betting Grows National TV Ad Spend In U.S.

Sports Betting Grows National TV Ad Spend In U.S.

Sports betting is more prevalent than ever before in American history. With that comes lucrative partnerships with sportsbooks and new advertising revenue streams. The amount sportsbook brands have spent on national TV commercials annually has increased from $21.4 million in 2019 to $314.6 million in 2022 and sports

FanDuel Keeps Betting on TV Advertising

FanDuel Keeps Betting on TV Advertising

Sports betting keeps growing as the biggest brands in the space continue to spend on TV advertising to entice both new and existing bettors. FanDuel, in particular, has spent $114.3 million on national TV advertising alone over the last 365 days, according to iSpot – which is nearly 35% of