BUSINESS OF DATA CTV Expected to Lead Way As Ad Industry Grows in 2026, Mediaocean Study Says Local TV, national TV, and print face the sharpest cuts (36%, 34%, and 49%, respectively) as budgets shift toward channels that appear to provide greater precision, flexibility, and dynamic optimization.
BUSINESS OF DATA Daily Show: Comscore Offers Episode-Level Content Measurement ‘It’s critical for our brands that we optimize their investments with smarter decisions, by measuring each piece of content and understanding people’s behavior across multiple devices,” said Canvas’ Jack Embree
Data Dose Newsletter Data In The Details; Exclusive Interview w/ Truthset Founder & CEO This week's newsletter is sponsored by: This Week On The Measure: * Handling The Truth, With Truthset Founder & CEO Scott McKinley * Total Recall: Streamers’ Ad Attention Success * MLB Hits Home Run With Playoffs * NFL’s ‘New’ Advertisers Making Early Gains * What Women Want (To Watch) * 66% Of Advertisers
Data Dose Newsletter How Do Social Video’s Top Political Creators Shake Out? This week's newsletter is sponsored by: This Week On The Measure: * Social Video’s Top Political Creators * Netflix’s Earned Media Value Moves * Smart TV’s Q2 Streaming Surge * Rx Brands’ TV Ad Reach Rises * Zendaya Lends Demand Lift To Movies, Shows * This Week’s Free Report: 2024
CREATOR ECONOMY 66% Of Advertisers Eye Spend Increase On Social Optimism varies by industry across various advertising channels, though digital – social, digital display, CTV – all seem to have a lot of momentum right now, at least according to data in Mediaocean's 2024 H2 Market Report. * Those surveyed responded to questions around which media channels they expected to increase,
Data Dose Newsletter March Madness Takes Over TVs This week on The Measure: * March Madness Takes Over TVs * AT&T Dunks All Over Tourney * Ryan’s World Rising Quickly * Millennials Love Brand Purpose Messaging * Syncing Media Planning + Creative * This Week’s Free Report: A comprehensive look into the behaviors and preferences of U.S. consumers, from Marigold
MARKETING Data: Media Planning, Creative Execution Still Aren't In Sync The following is a selection from Grant Parker of Mediaocean. Despite significant strides in recent years, media planning and creative execution are still pretty far apart. Recent data from Mediaocean reveals a staggering 89% of survey respondents acknowledge the absence of fully synchronized media and creative processes. * Nearly half (49%
CREATOR ECONOMY Survey: 69% Of Marketers Expect To Increase Social Video Spend in 2024 The following is a selection from Grant Parker of Mediaocean. There are countless options for marketing spend today. And while hype varies from year-to-year, social video is the one consistently growing investment interest from marketers, according to recent data from Mediaocean. * In 2023, an impressive 69% of survey respondents indicated
