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CREATOR ECONOMY

Survey: 69% Of Marketers Expect To Increase Social Video Spend in 2024

Guest Writer

• 1 min read
Survey: 69% Of Marketers Expect To Increase Social Video Spend in 2024
Photo by Javier Miranda / Unsplash

The following is a selection from Grant Parker of Mediaocean.

There are countless options for marketing spend today. And while hype varies from year-to-year, social video is the one consistently growing investment interest from marketers, according to recent data from Mediaocean.

  • In 2023, an impressive 69% of survey respondents indicated plans to increase their investment in social video for 2024, marking the highest intention rate since Mediaocean's original survey.
  • Perhaps surprisingly, just 56% of respondents expressed intentions to boost their CTV spend in 2024.
  • Mediaocean highlights that the juxtaposition of social video and CTV spending trends underscores a broader strategic imperative: the necessity of an omnichannel approach.