Loyalty Marketing - THE MEASURE (Page 2)

Sign in Subscribe

Loyalty Marketing

A collection of 27 posts

Loyalty Programs Emerge As Key Recession-Fighting Tactic

Loyalty Marketing

Loyalty Programs Emerge As Key Recession-Fighting Tactic

Marigold research shows loyalty program participation is on the rise right when consumers, and businesses, need them most. Marigold released a U.S.-focused version of its 2023 Digital Consumer Trends Index report that showcased some important data for businesses hoping to keep consumers engaged amid the threat of a

Consumers Purchase Preferred Brands, Regardless of Price

Consumers Purchase Preferred Brands, Regardless of Price

Marigold’s 2023 Digital Consumer Trends Index research finds brand loyalty is on the rise as consumers report a willingness to pay more to purchase from their preferred brands.