Loyalty Marketing - THE MEASURE (Page 2)

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Loyalty Marketing

A collection of 29 posts

Customers Will Share These Personal Details For Better Service

Customers Will Share These Personal Details For Better Service

One way to advance your loyalty program is by incorporating interactive experiences like surveys, polls, giveaways and games. These features entice customers to willingly share personal information in return for personalized content, better customer service and exclusive offers. Relationship marketing provider Marigold asked consumers what type of information they would

Donatos Pizza Captures Bigger Slice of Customer Engagement

Donatos Pizza Captures Bigger Slice of Customer Engagement

Membership engagement rates increased by 23% with Marigold loyalty rewards program.

Loyalty Programs Emerge As Key Recession-Fighting Tactic

Loyalty Marketing

Loyalty Programs Emerge As Key Recession-Fighting Tactic

Marigold research shows loyalty program participation is on the rise right when consumers, and businesses, need them most. Marigold released a U.S.-focused version of its 2023 Digital Consumer Trends Index report that showcased some important data for businesses hoping to keep consumers engaged amid the threat of a

Consumers Purchase Preferred Brands, Regardless of Price

Consumers Purchase Preferred Brands, Regardless of Price

Marigold’s 2023 Digital Consumer Trends Index research finds brand loyalty is on the rise as consumers report a willingness to pay more to purchase from their preferred brands.