Customers Will Share These Personal Details For Better Service

One way to advance your loyalty program is by incorporating interactive experiences like surveys, polls, giveaways and games. These features entice customers to willingly share personal information in return for personalized content, better customer service and exclusive offers.

Relationship marketing provider Marigold asked consumers what type of information they would share to receive better service. The top response was gender at 74%.

Download the Marigold Advanced Loyalty Programs e-book to learn more.