Hyundai - THE MEASURE

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Hyundai

A collection of 4 posts

The Auto Brands’ Songs of Summer

The Auto Brands’ Songs of Summer

Data from Songtradr shows how automakers drive brand affinity through music.

With an Assist from NBA Games, Hyundai Owns the Most-Seen Auto TV Ad

With an Assist from NBA Games, Hyundai Owns the Most-Seen Auto TV Ad

Hyundai saw a 26.4% week-over-week increase in national TV ad impressions for its “Getaway Sales Event” spot.

Hyundai Owns Most-Seen Auto Ad on TV Right Now

Hyundai Owns Most-Seen Auto Ad on TV Right Now

With 220.4 million TV ad impressions, Hyundai leads iSpot.tv's ranking of the most-seen auto ads for Mar. 13-19.

Chevrolet Triples Ad Minutes As November's Top-Spending Automaker On TV

Chevrolet Triples Ad Minutes As November's Top-Spending Automaker On TV

Chevrolet springs to the top of November's charts by automaker est. national TV ad spend, according to iSpot data shared with MediaPost. The brand's November spend climbed 24% year-over-year, as it leaned on the World Series – but also three times as many minutes of national TV