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A collection of 13 posts

Ad Recall on Streaming: Disney+ Stands Out

Ad Recall on Streaming: Disney+ Stands Out

As part of its streaming services study, MX8 Labs surveyed viewers about ad attention and more.

Star Wars Series Demand Sputtering For Disney+

Star Wars Series Demand Sputtering For Disney+

The following is a selection from Brandon Katz of Parrot Analytics. When Disney+ launched, new Star Wars content was set to be an anchor for the streaming service. Despite initial success with the first season of The Mandalorian, however, subsequent Star Wars shows have not hit the same demand highs

Data: Consumers’ Preferred Content Across Streaming Platforms

Data: Consumers’ Preferred Content Across Streaming Platforms

A survey from MX8 Labs reveals that Prime Video ranks highest for movies, while Netflix and Hulu are neck-and-neck for original series.

Top Streaming Services by Viewer Experience, Content Appeal

Top Streaming Services by Viewer Experience, Content Appeal

According to an MX8 Labs study, Netflix was ranked as the No. 1 service for best overall streaming experience by 42% of consumers.

Are Disney+ And Hulu A Perfect Streaming Marriage?

Are Disney+ And Hulu A Perfect Streaming Marriage?

The following is a selection from Brandon Katz of Parrot Analytics. Disney+ and Hulu have complementary content libraries by age, but how does that translate to being the best long-term solution for consumers looking for a streaming bundle (and a price discount with it)? Parrot Analytics’ Content Panorama takes a

Can Disney, WBD Maximize Audience Reach With New Streaming Bundle?

Can Disney, WBD Maximize Audience Reach With New Streaming Bundle?

The following is a selection from Brandon Katz of Parrot Analytics. As streaming prices rise and consumers look for ways to cut down on the pure number of subscriptions they have at once, bundles are back in play. One of the most recent, between Disney and Warner Bros., provides access

Hulu Hits New Heights on Social

CREATOR ECONOMY

Hulu Hits New Heights on Social

Hulu was the No. 3 media & entertainment creator in the U.S. in March, reaching 40.6 million unique U.S. viewers across both Facebook and YouTube.

Live Sports Helping Drive Streaming App Subscriptions

Live Sports Helping Drive Streaming App Subscriptions

Live sports have been a cornerstone of traditional linear TV for decades, and that dynamic remains a big part of streaming as well. Data from LG Ad Solutions' new report, Stadium to Screen: Streaming Live Sports in 2024, shows the top streaming apps used to watch live sports – and

Hulu Tops Streamers for January Growth in Earned Media Value

CREATOR ECONOMY

Hulu Tops Streamers for January Growth in Earned Media Value

Hulu netted $26 million in Earned Media Value (EMV) in January — a 30% increase from its December EMV, making it the top streamer by month-over-month growth, according to a new analysis from CreatorIQ. It was one of only four streaming platforms that saw increased EMV versus December 2023. * The other

Disney+ Demand Decay Denotes Hulu's Importance

Disney+ Demand Decay Denotes Hulu's Importance

The following is a selection from Brandon Katz of Parrot Analytics. Hulu's impending integration into Disney+ could be the shot of life the latter streaming service needs, especially in light of its waning demand for original shows. Data from Parrot Analytics reveals how Disney+ titles have lost steam

Could Disney+ And Hulu Dethrone Netflix?

Could Disney+ And Hulu Dethrone Netflix?

The following is a selection from Brandon Katz of Parrot Analytics. Hulu's integration into Disney+ (in a beta version this December and rolling out wide in March) sounds may not sound like a big deal on paper. But the combination of the two content libraries actually helps create

Tubular Data: Streaming/Broadcast Audience Overlap Still Relatively Small

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Tubular Data: Streaming/Broadcast Audience Overlap Still Relatively Small

As more streaming shows are airing on broadcast TV (and cable), it's natural to wonder how many of those traditional TV viewers are actually tuning in for the first time. It ends up being quite a few, according to new data Tubular Labs shared exclusively with Deadline this

Could Hulu Stymie Disney's Streaming Outlook?

Could Hulu Stymie Disney's Streaming Outlook?

The following is a selection from Brandon Katz of Parrot Analytics. The Walt Disney Company is acquiring Comcast’s remaining 33% stake in Hul. But what exactly is Disney getting with this deal? Data from Parrot Analytics looked at demand shares to shed light on how Hulu is still very