Hulu

A collection of 23 posts

TV Audience

Linear TV Networks Lost 35% Of Reach From 2014 To 2024

TV remains a dominant force of culture, entertainment and advertising. But that doesn't mean that linear networks have the same enormous reach they used to. TripleLift's recent report, 100 Years Of Television, details TV's major innovations over time, growth and then its recent transformation

Streaming

How Women's Viewing Habits Factor Into Streaming Wars

The viewing habits of women are an often overlooked but crucial piece of the streaming wars. According to a new survey from MX8 Labs, 67% of women watch movies and TV shows daily, making female-focused content essential for streaming services and FASTs. With the war for viewer attention showing no

TV ADVERTISING

Which Brands Advertised During 2025 Oscars? (Full List)

Anora was the big winner during the 2025 Oscars, including honors for Best Picture. But movies' most important night was a major opportunity for advertisers, too. Data from iSpot shows the full list below of brands airing during the live ceremony on ABC, along with some top-line takeaways: * Of

Streaming

Data: Amazon Prime Video's Movie-Centric Makeover

The following is a selection from Brandon Katz of Parrot Analytics. Every streaming service is invested in movies, to some extent, but of late, it's become a two-horse race there in the U.S. Parrot Analytics data looks at Q4 2024 numbers to reveal how much Amazon Prime

Members only

REPORTS

Special Report: Viewer Trends Across the Streaming Landscape

The Measure worked with MX8 Labs to uncover insights on viewer preference, experience, content appeal and more across top streaming platforms as well as free ad-supported TV services (FASTs).

Streaming

Streamers Still Leaning On Older Audiences For Revenue

The following is a selection from Brandon Katz of Parrot Analytics. Streaming content may be catering more to Gen Z audience sensibilities and interests, but... it winds up that these services are still relying more heavily on older audiences for the majority of their revenues. Parrot Analytics recently broke down

Streaming

How Peacock Leans On Broadcast TV Content

The following is a selection from Brandon Katz of Parrot Analytics. Comcast plans to spin off most of its cable assets into a separate entity. That's interesting in any age, but especially this one, where more inventory seems to be the preferred outcome to less as a boon

Streaming

Streaming Services Want More Global Content For Gen Z

The following is a selection from Brandon Katz of Parrot Analytics. Anime's popularity comes in part from its global foothold with Gen Z audiences, and it's part of a larger future-focused strategy aimed at more globally-resonant content aimed at those younger viewers – as Parrot Analytics points

CREATOR ECONOMY

Hulu Sees 66% Growth in Earned Media Value

Reality series “The Secret Lives of Mormon Wives” helped Hulu increase its EMV from August to September, per CreatorIQ

TV Audience

34% of Young Streaming Viewers Able to Cite Brands From Ads on Hulu

Thats notably higher than the 26% of overall viewers, as revealed by an MX8 Labs study.

TV Audience

Ad Recall on Streaming: Disney+ Stands Out

As part of its streaming services study, MX8 Labs surveyed viewers about ad attention and more.

Streaming

Star Wars Series Demand Sputtering For Disney+

The following is a selection from Brandon Katz of Parrot Analytics. When Disney+ launched, new Star Wars content was set to be an anchor for the streaming service. Despite initial success with the first season of The Mandalorian, however, subsequent Star Wars shows have not hit the same demand highs

TV Audience

Data: Consumers’ Preferred Content Across Streaming Platforms

A survey from MX8 Labs reveals that Prime Video ranks highest for movies, while Netflix and Hulu are neck-and-neck for original series.

TV Audience

Top Streaming Services by Viewer Experience, Content Appeal

According to an MX8 Labs study, Netflix was ranked as the No. 1 service for best overall streaming experience by 42% of consumers.

Streaming

Are Disney+ And Hulu A Perfect Streaming Marriage?

The following is a selection from Brandon Katz of Parrot Analytics. Disney+ and Hulu have complementary content libraries by age, but how does that translate to being the best long-term solution for consumers looking for a streaming bundle (and a price discount with it)? Parrot Analytics’ Content Panorama takes a

Streaming

Can Disney, WBD Maximize Audience Reach With New Streaming Bundle?

The following is a selection from Brandon Katz of Parrot Analytics. As streaming prices rise and consumers look for ways to cut down on the pure number of subscriptions they have at once, bundles are back in play. One of the most recent, between Disney and Warner Bros., provides access

CREATOR ECONOMY

Hulu Hits New Heights on Social

Hulu was the No. 3 media & entertainment creator in the U.S. in March, reaching 40.6 million unique U.S. viewers across both Facebook and YouTube.

SPORTS

Live Sports Helping Drive Streaming App Subscriptions

Live sports have been a cornerstone of traditional linear TV for decades, and that dynamic remains a big part of streaming as well. Data from LG Ad Solutions' new report, Stadium to Screen: Streaming Live Sports in 2024, shows the top streaming apps used to watch live sports – and

CREATOR ECONOMY

Hulu Tops Streamers for January Growth in Earned Media Value

Hulu netted $26 million in Earned Media Value (EMV) in January — a 30% increase from its December EMV, making it the top streamer by month-over-month growth, according to a new analysis from CreatorIQ. It was one of only four streaming platforms that saw increased EMV versus December 2023.  * The other

Streaming

Disney+ Demand Decay Denotes Hulu's Importance

The following is a selection from Brandon Katz of Parrot Analytics. Hulu's impending integration into Disney+ could be the shot of life the latter streaming service needs, especially in light of its waning demand for original shows. Data from Parrot Analytics reveals how Disney+ titles have lost steam

Streaming

Could Disney+ And Hulu Dethrone Netflix?

The following is a selection from Brandon Katz of Parrot Analytics. Hulu's integration into Disney+ (in a beta version this December and rolling out wide in March) sounds may not sound like a big deal on paper. But the combination of the two content libraries actually helps create

CREATOR ECONOMY

Tubular Data: Streaming/Broadcast Audience Overlap Still Relatively Small

As more streaming shows are airing on broadcast TV (and cable), it's natural to wonder how many of those traditional TV viewers are actually tuning in for the first time. It ends up being quite a few, according to new data Tubular Labs shared exclusively with Deadline this

Streaming

Could Hulu Stymie Disney's Streaming Outlook?

The following is a selection from Brandon Katz of Parrot Analytics. The Walt Disney Company is acquiring Comcast’s remaining 33% stake in Hul. But what exactly is Disney getting with this deal? Data from Parrot Analytics looked at demand shares to shed light on how Hulu is still very