SPORTS Football’s Footprint Grows For TV Ad Reach in 2023 Somehow the football, which already utterly dominates TV viewing, managed to grow its ad impressions year-over-year, according to iSpot’s recent 2023 TV Transparency Report. The NFL delivered 7.9% more TV ad impressions year-over-year, while more national TV college football games led to an impressive 20.3% impressions jump
TV Automaker TV Ad Spend Continues Summer Slump The industry spent an estimated $90.2 million on national TV ads during the month.