House Hunters - THE MEASURE

Sign in Subscribe

House Hunters

A collection of 4 posts

Counterprogramming Election Night TV Ad Reach Winners

Counterprogramming Election Night TV Ad Reach Winners

Many eyeballs were locked on news during Election Night, but they weren't limited to those shows either. Counterprogramming that had nothing to do with politics still delivered significant household TV ad reach in primetime, as data from iSpot reveals. * The Big Bang Theory reruns on TBS delivered 3.

Football On A Budget: Top Reruns For NFL Audience Overlap

Football On A Budget: Top Reruns For NFL Audience Overlap

While live NFL games remain premium programming, there are also cheaper ways to reach large swathes of those avid viewers elsewhere. Data from iSpot's new NFL Advanced Audiences Report reveals some of the top reruns for avid (18+ hours of regular season viewing) NFL audiences in the offseason.

Football’s Footprint Grows For TV Ad Reach in 2023

Football’s Footprint Grows For TV Ad Reach in 2023

Somehow the football, which already utterly dominates TV viewing, managed to grow its ad impressions year-over-year, according to iSpot’s recent 2023 TV Transparency Report. The NFL delivered 7.9% more TV ad impressions year-over-year, while more national TV college football games led to an impressive 20.3% impressions jump

Automaker TV Ad Spend Continues Summer Slump

Automaker TV Ad Spend Continues Summer Slump

The industry spent an estimated $90.2 million on national TV ads during the month.