Holiday Shopping - THE MEASURE

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Holiday Shopping

A collection of 22 posts

What’s Driving Cart Abandonment This Holiday Season?

What’s Driving Cart Abandonment This Holiday Season?

50% of BFCM shoppers abandoned carts because taxes, fees or shipping charges made their final totals feel too high, per Wunderkind.

The Measure's 2025 Holiday Shopping Trends Report

The Measure's 2025 Holiday Shopping Trends Report

Deal-Seeking, Caution Define Consumer Holiday Spending

Deal-Seeking, Caution Define Consumer Holiday Spending

According to Wunderkind, 26% of consumers feel more cautious entering the final month of 2025 than they did at the beginning of the year

2025 Holiday Shopping Report

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2025 Holiday Shopping Report

How The Grinch Stole Purchase Intent For Walmart

How The Grinch Stole Purchase Intent For Walmart

Walmart successfully mastered the most demanding season of the year by solving the modern marketer's challenge: blending high-impact creative with clear commercial drivers. This strategy delivered immediate, measurable results, proving that utility and entertainment can coexist. Walmart holiday campaign’s shortest, most tactical creative “All Week” exemplifies this

iSpot Data Shows Holiday Spending Up As Retailers Root for a Greener Holiday Season

BUSINESS OF DATA

iSpot Data Shows Holiday Spending Up As Retailers Root for a Greener Holiday Season

Ad spending has risen steadily each week, from $6.9 million the week of October 6 to $168.7 million the week of November 17

Shoppers Mix Online and In-Store for Holiday Shopping

Shoppers Mix Online and In-Store for Holiday Shopping

36% of consumers intend to mix both online and in-store shopping this holiday season, per Wunderkind.

Consumer Holiday Spending Shifts Under Tariff Pressure

Consumer Holiday Spending Shifts Under Tariff Pressure

They're shopping smarter, spreading costs and prioritizing value over indulgence, per a Wunderkind study.

Christmas Creep: 34% of Holiday Shoppers Got Started Earlier This Year

Christmas Creep: 34% of Holiday Shoppers Got Started Earlier This Year

A November study from Wunderkind reveals that early deal-hunting and cost-spreading have become the norm

This Holiday Season's Top Shopping & TV Viewing Trends

This Holiday Season's Top Shopping & TV Viewing Trends

It's never too early for advertisers to get ahead of the holiday season, especially as consumers appear to start shopping earlier and earlier. Data from LG Ad Solutions' recent report, Season's Streamings, goes in-depth on holiday shopping trends in the U.S., and how they

30% of Shoppers Will Reduce Spending This Black Friday/Cyber Monday

30% of Shoppers Will Reduce Spending This Black Friday/Cyber Monday

Wunderkind's survey shows that most consumers plan to take a more strategic approach this holiday season.

Households With Children Expect To Spend 43% More During Holidays

Holiday Shopping

Households With Children Expect To Spend 43% More During Holidays

Kids are just now getting back to school, but it's never too late to look ahead toward the holiday season – especially for marketers. New research from LG Ad Solutions' Season's Streamings report digs into U.S. consumer and CTV viewing behaviors in advance of this

eCommerce Data: 65% of Consumers Waited For Holiday Discounts

eCommerce Data: 65% of Consumers Waited For Holiday Discounts

According to a consumer retail survey conducted by Wunderkind, consumers are growing more strategic with their eCommerce holiday shopping activities.

Hallmark Channel Hits Holiday High Points

Hallmark Channel Hits Holiday High Points

Hallmark Channel's holiday season emphasis isn't just a win for consumers, but advertisers as well. Data from iSpot shows how Hallmark Channel's strongest months by share of TV ad reach are directly tied to its holiday programming. In both November and December (through Dec.

Seasonal Video Content In 'Shorts' Supply On YouTube?

CREATOR ECONOMY

Seasonal Video Content In 'Shorts' Supply On YouTube?

Shorts have been a hit on YouTube since their early days, and that isn't changing for the holiday season. New data from Tubular Labs reveals how popular the format remains, even for holiday content. From Nov. 28-Dec. 9 of this year, shorts format videos accounted for 58.32%

Walmart, Macy's Top Holiday Brands From Thanksgiving Thru Cyber Monday

Walmart, Macy's Top Holiday Brands From Thanksgiving Thru Cyber Monday

While household TV ad reach for holiday spots was down 3.4% year-over-year, according to iSpot data, plenty of top brands also saw significant increases during the time period from Thanksgiving through Cyber Monday. * Walmart increased its TV ad reach by nearly 22% YoY from Thanksgiving through Cyber Monday, leaping

What Are Amazon Beauty & Personal Care Shoppers Watching?

CREATOR ECONOMY

What Are Amazon Beauty & Personal Care Shoppers Watching?

The holiday season is already ramping up, with brands, publishers and creators all trying to make the most out of the shopping blitz. New data from Tubular Labs showcases key insights for maximizing social video impact with holiday shoppers this year – including what beauty & personal care shoppers on Amazon

CTV Users Starting Holiday Shopping Earlier Than Last Year

CTV Users Starting Holiday Shopping Earlier Than Last Year

While holiday shopping ads seemingly arrive earlier each year, brands' advanced efforts are backed up by consumer behaviors. Data from LG Ad Solutions' new report, Season's Streamings, unpacks holiday trends among CTV users – and found that shopping is happening much earlier this year than last. * 60%

Which Retail TV Ads Are Scoring The Highest Positive Purchase Intent?

Which Retail TV Ads Are Scoring The Highest Positive Purchase Intent?

With retailers already fully into the swing of holiday ad plans, iSpot recently looked at which retail ads were driving the most positive purchase intent – surveyed consumers indicated they were "more" or "much more" likely to buy the product after seeing the spot – since April 1.

Wireless Brands Go Heavy On Holiday Ads

Wireless Brands Go Heavy On Holiday Ads

TV was full of holiday ads from Thanksgiving through Cyber Monday, as brands looked to capitalize on the early days of the shopping season. Data from iSpot looked at the top brands by share of holiday-related ad est. national TV spend from Nov. 23-27. Of note: * Wireless advertisers spent big,

Timing is Everything On Black Friday, Cyber Monday

CREATOR ECONOMY

Timing is Everything On Black Friday, Cyber Monday

As shoppers prepare for the busiest season of the year, brands and agencies are looking to find the best way to find consumers looking for the right deal at the right time. According to a new report from Tubular Labs and Chartbeat, shoppers are looking up deals on mobile post-turkey