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A collection of 3 posts

Football On A Budget: Top Reruns For NFL Audience Overlap

Football On A Budget: Top Reruns For NFL Audience Overlap

While live NFL games remain premium programming, there are also cheaper ways to reach large swathes of those avid viewers elsewhere. Data from iSpot's new NFL Advanced Audiences Report reveals some of the top reruns for avid (18+ hours of regular season viewing) NFL audiences in the offseason.

Football’s Footprint Grows For TV Ad Reach in 2023

Football’s Footprint Grows For TV Ad Reach in 2023

Somehow the football, which already utterly dominates TV viewing, managed to grow its ad impressions year-over-year, according to iSpot’s recent 2023 TV Transparency Report. The NFL delivered 7.9% more TV ad impressions year-over-year, while more national TV college football games led to an impressive 20.3% impressions jump

WBD Owned Networks Account For Nearly ¼ Of Top 50 Nets

WBD Owned Networks Account For Nearly ¼ Of Top 50 Nets

Warner Bros. Discovery has had a busy few weeks. Last week the company debuted WBD Stream, a digital video ad product that will give advertisers access to content across its portfolio, as well as a number of ad options for Max and Discovery+. This week, the company launched Max, its