WBD Owned Networks Account For Nearly ¼ Of Top 50 Nets

Warner Bros. Discovery has had a busy few weeks.

Last week the company debuted WBD Stream, a digital video ad product that will give advertisers access to content across its portfolio, as well as a number of ad options for Max and Discovery+. This week, the company launched Max, its rebrand of HBO Max.

With that in mind, we thought we’d take a look at how WBD networks are performing.

WBD networks accounted for 12 of the top 50 networks (24%) ranked by watch-time from Jan. 1, 2023 through May 14, 2023. That’s more than any other parent company, according to data from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio.

On the ad front, Warner Bros. Discovery-owned networks delivered 19.6% of the total household TV ad impressions for Jan. 1 - May 14, 2023, per iSpot.tv. [READ MORE AT TVREV]