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A collection of 15 posts

Cable News Ad Reach Surges During Busy July

Cable News Ad Reach Surges During Busy July

During an incredibly busy July for news, the three big cable news networks gradually gained steam delivering larger shares of TV ad impressions – especially when it came to Fox News. Data from iSpot shows the network was No. 1 or 2 by ad impressions SOV every day from July 11

Fox News Rises As Top TV Network By Watch-Time

Fox News Rises As Top TV Network By Watch-Time

Each week, we highlight the most-watched shows and networks using insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent

Olympic Trials Help NBC Win for TV Network Watch-Time

Olympic Trials Help NBC Win for TV Network Watch-Time

NBC takes first place on the chart with a 7.02% viewership share, fueled in part by coverage of the 2024 U.S. Summer Olympic Trials.

Broadcast Network TV Watch-Time Down, Cable News Up

Broadcast Network TV Watch-Time Down, Cable News Up

ABC remains in first place but its viewership share decreased week-over-week, while Fox News, MSNBC and CNN all grew minutes watched, per Inscape.

News Publishers Net More Viewers in March

CREATOR ECONOMY

News Publishers Net More Viewers in March

Other major publishers like Fox News and NBC News were relatively static, showing small month-over-month unique viewer declines of 1% and 3%, respectively.

A Super Tuesday for Fox News

A Super Tuesday for Fox News

The cable news network was No. 1 for TV watch-time on March 5 with a 7.29% viewership share.

MSNBC Woos Minutes Watched On Social

CREATOR ECONOMY

MSNBC Woos Minutes Watched On Social

Tubular Labs' latest monthly audience ratings data found that interest in the news category spiked last month, with minutes-watched increasing far more than unique viewership. This could indicate that U.S. news audiences on social video are a more static group whose watch-time ebbs and flows based on current

All The News You Can View(s)

CREATOR ECONOMY

All The News You Can View(s)

Cable and broadcast news surged in September 2023, as U.S. audiences tuned in to stay informed – but also for less newsworthy fodder as well, according to Tubular Labs. * As part of their monthly Audience Ratings findings, Tubular found that in September, NBC News saw its U.S. unique viewers

Bashing TikTok: Sponsored By TikTok

Bashing TikTok: Sponsored By TikTok

Audiences that tuned into Wednesday night’s Republican Primary Debate on Fox News heard many familiar talk tracks, including back-and-forth around the societal and security issues with TikTok. Entertainingly, that conversation was followed directly – at 10:29 p.m. – by an ad for the social video app, “Meet Jessie Whittington.

Do Cable News Viewers Still Care About Trump's Indictments?

Do Cable News Viewers Still Care About Trump's Indictments?

So far, arraignment days have seen more cable news tune-in than indictment days, per Inscape.

Which Brands Voted For Election Night TV Ad Impressions?

Which Brands Voted For Election Night TV Ad Impressions?

Election Night is huge for TV networks, and the unique evening of programming presents an opportunity for brands that choose to wade into those waters. Data from iSpot looks at the most-seen advertisers during Election Night coverage this year, with Voya Financial and Columbia Pictures leading the way among the