Burger King - THE MEASURE

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Burger King

A collection of 15 posts

Verizon Leads As NFL's Most-Seen Week 1 Advertiser

Verizon Leads As NFL's Most-Seen Week 1 Advertiser

The 2025-26 NFL season is officially off and running after a first weekend full of exciting games. But beyond the action on the field are the large collection of ads old and new running during game breaks – where Verizon was the most-seen brand during week one, as iSpot data points

Data: McDonald’s Multi-Generational Appeal and More QSR Insights

Data: McDonald’s Multi-Generational Appeal and More QSR Insights

Research from MX8 Labs highlights how brand awareness and visitation trends are shaping the QSR landscape.

Linear Still Dominates TV Ad Impressions, But Connected TV Gains In 1H 2025, Says iSpot

BUSINESS OF DATA

Linear Still Dominates TV Ad Impressions, But Connected TV Gains In 1H 2025, Says iSpot

'Fragmented viewing calls for a true read on incremental reach and conversions to understand where–and how–ads are having an impact, iSpot said

Universal Pictures Roars To Top Of NBA Finals Advertiser List

Universal Pictures Roars To Top Of NBA Finals Advertiser List

NBA Finals audiences this June saw quite a few ads for theatrical releases during games, as data from iSpot shows. Over the course of the seven-game series, theatrical release promos were the No. 2 ad category – only behind quick serve brands – and Universal Pictures was the No. 1 advertiser by

Restaurants Served Up 5 of May’s Top 10 CTV Ads by Breakthrough

Restaurants Served Up 5 of May’s Top 10 CTV Ads by Breakthrough

Buffalo Wild Wings wins with a CTV ad that performed 17% above the norm for ad breakthrough, per MarketCast's May analysis.

Burger King Pushes Value In TV's Most-Seen Ad

Burger King Pushes Value In TV's Most-Seen Ad

As economic pressures ramp up for consumers, some brands are responding with tariff-related price increases – while others are addressing the stress with price- and value-focused messaging. Among quick-serve brands, Burger King has seemingly led the way with ads leaning into deals and lower prices. * According to iSpot data, Burger King&

Most-Seen Industries on Linear TV: QSRs Sizzle, Autos Down-Shift

Most-Seen Industries on Linear TV: QSRs Sizzle, Autos Down-Shift

The current economic uncertainties in the U.S. are already prompting changes in how some industries advertise on national linear TV. According to iSpot’s Q1 2025 TV Ad Transparency report, automakers — a category that absolutely is impacted by tariffs — saw decreased reach year-over-year. On the flip side, quick-serve restaurants

Chick-fil-A Takes Biggest Bite of QSR Streaming TV Ad SOV

Chick-fil-A Takes Biggest Bite of QSR Streaming TV Ad SOV

iSpot data reveals that while Burger King is reigning supreme on linear, Chick-fil-A is taking a bigger bite out of streaming so far this year.

Macy's, Consumer Cellular Make Big Q3 TV Ad Reach Gains

Macy's, Consumer Cellular Make Big Q3 TV Ad Reach Gains

Q3 TV advertising data from iSpot reveals the top brands by share of household TV ad impressions – and the biggest movers year-over-year. While the most-seen brands can appear relatively static near the top, Q3 2024 also featured a lot of movement, especially in the No. 11-20 range. * Progressive leapt over

H1 2024 Streaming vs. Linear Insights

H1 2024 Streaming vs. Linear Insights

As achieving wide reach on linear TV becomes increasingly challenging, many brands have added streaming advertising to the mix as a way to reach viewers watching limited to no linear programming. iSpot’s H1 2024 TV Transparency Report highlights share of voice variations when it comes to linear vs. streaming

What Were The NBA Playoffs' Most-Seen Brands?

What Were The NBA Playoffs' Most-Seen Brands?

The dust settled on the 2024 NBA Playoffs earlier this week, with the Boston Celtics dispatching the Dallas Mavericks in five games during the NBA Finals. While we know Boston took home the title on the court, who took home the championship in the ad department? Using iSpot data below,

NBA Playoffs A Slam Dunk For Google Pixel Ad Reach

NBA Playoffs A Slam Dunk For Google Pixel Ad Reach

The NBA Playoffs are nearing their conclusion. And this spring's action has been a treat for fans – as well as advertisers. Data from iSpot shows which brands have seen the most ad reach (by household TV ad impressions) during live national linear TV games during this year'

What QSR Brands Served Up on TV in 2023

What QSR Brands Served Up on TV in 2023

iSpot's TV transparency report for the QSR industry reveals key stats and trends for 2023.

Football Cooks Up TV Ad Reach

Football Cooks Up TV Ad Reach

iSpot's midseason NFL ad report highlights how the league keeps growing – despite already being a behemoth on TV already – as an audience reach vehicle. And how various industries, and especially restaurant brands, are cashing in. * Casual dining brands like Chili's and Applebee's are leaning

Popeyes And The New Chicken Sandwich Wars

Popeyes And The New Chicken Sandwich Wars

If you feel like you've seen more chicken sandwich ads lately, you're not alone. Popeyes is pushing new chicken sandwich menu items right now, and they're far from the only ones, as AdAge details. Using data from iSpot, AdAge spotlights how competitors are spending