Amazon Prime Video

A collection of 31 posts

CREATOR ECONOMY

Streaming Wars Still Raging On YouTube

The so-called Streaming Wars may have cooled in terms of how the actual services are competing with one another for subscribers. But on YouTube, many of the top services have seen an uptick in unique viewers as they continue to battle it out for fall season attention. Data from Tubular

BUSINESS OF DATA

NBA On Prime Presenting Sponsors Include  Wingstop, Mercedes-Benz, CarMax, AT&T

Universal Orlando Resort to present ‘The Crossover,’ Wayfair sponsoring NBA Nightcab, State Farm to sponsor second-round NBA playoffs

SPORTS

How Top NBA Teams Appear Across New TV Deals' Partners

The 2025-26 NBA season was released last week, and one of the bigger headlines was the increase in overall national games. That jump impacts some teams more than others, however, as the data below shows. * Four different teams will appear across national TV/streaming networks (ABC/ESPN/NBC/Peacock/Amazon)

SPORTS

Amazon Prime's Thursday Nights Get Coastal Flavor In 2025

Amazon Prime Video's Thursday Night Football slate has improved over time, and the 2025 schedule for the streaming service may be its best yet – at least in terms of TV audiences. The NFL's regular season schedule release last week revealed that the Dallas Cowboys have the

SPORTS

Majority Of Sports Viewers Like 'Prime Vision' AI Features During Games

It's tough to mess with the program for sports viewers. With game structures relatively static and the broadcasts around them changing very little over the last few decades, audiences are conditioned to certain experiences while tuning in. But not all change is viewed as a bad thing, either.

Streaming

How Women's Viewing Habits Factor Into Streaming Wars

The viewing habits of women are an often overlooked but crucial piece of the streaming wars. According to a new survey from MX8 Labs, 67% of women watch movies and TV shows daily, making female-focused content essential for streaming services and FASTs. With the war for viewer attention showing no

Streaming

'Suits' Success Boosts Multiple Streaming Services

The following is a selection from Brandon Katz of Parrot Analytics. After years of airing on USA Network to middling ratings, legal drama Suits had its breakout in 2023... on streaming services, four years after its series finale aired. It was a unique phenomenon benefiting in part from increased interest

SPORTS

Friday Night Baseball's Early-Season Slate Spotlights San Diego

Despite recent shake-ups that will greatly impact what televised baseball looks like in the long-term, the 2025 MLB season is set to look similar to what we saw last year. That includes Apple TV+'s Friday Night Baseball package, which airs two double-headers each week of the regular season;

Members only

REPORTS

Special Report: Viewer Trends Across the Streaming Landscape

The Measure worked with MX8 Labs to uncover insights on viewer preference, experience, content appeal and more across top streaming platforms as well as free ad-supported TV services (FASTs).

Streaming

Streamers Still Leaning On Older Audiences For Revenue

The following is a selection from Brandon Katz of Parrot Analytics. Streaming content may be catering more to Gen Z audience sensibilities and interests, but... it winds up that these services are still relying more heavily on older audiences for the majority of their revenues. Parrot Analytics recently broke down

TV Measurement

Data: Prime Video Viewers Skew Older, Wealthier

A longitudinal tracking poll from MX8 Labs reveals key insights around Prime Video viewers.

CREATOR ECONOMY

Prime Video Enjoys 64% Increase in Earned Media Value

The NFL and Victoria’s Secret were top drivers of Earned Media Value for Prime Video in October, per CreatorIQ.

Streaming

Netflix's Streaming Originals Dominance Sees Incursions In Q3

The following is a selection from Brandon Katz of Parrot Analytics. Netflix has long been king of the streaming originals market, but Q3 data from Parrot Analytics shows how competitors have started to steal some of that spotlight by share of global streaming premieres. * In Q4 2023, Netflix accounted for

TV Audience

34% of Young Streaming Viewers Able to Cite Brands From Ads on Hulu

Thats notably higher than the 26% of overall viewers, as revealed by an MX8 Labs study.

Streaming

The Delicate Balance Of Streaming Demand Decay

The following is a selection from Brandon Katz of Parrot Analytics. Hit shows can drive significant demand for streaming services, but some are able to sustain that audience interest both throughout season one and into the offseason. Parrot Analytics data looks at a few top shows from recent years, and

TV Audience

Ad Recall on Streaming: Disney+ Stands Out

As part of its streaming services study, MX8 Labs surveyed viewers about ad attention and more.

TV ADVERTISING

Assessing The Streaming Promo Horse Race On Linear TV

The streaming service landscape continues to shift, and national linear TV promos have moved along with those changes. Data from iSpot reveals quarterly national TV promo media value since the start of Q1 2023, with several points sticking out: * As first reported by Marketing Brew, Apple TV+ is spending less

TV Audience

Data: Consumers’ Preferred Content Across Streaming Platforms

A survey from MX8 Labs reveals that Prime Video ranks highest for movies, while Netflix and Hulu are neck-and-neck for original series.

Streaming

Are Streaming Shows Catering Too Much To Gen Z Audiences?

The following is a selection from Brandon Katz of Parrot Analytics. Top TV shows are appealing primarily to Gen Z audiences, according to data from Parrot Analytics. From Jan. 1-Aug. 8, nine of the 10 most in-demand shows worldwide (excluding Japanese and kids animation) were resonating most with audiences ages

TV Audience

Top Streaming Services by Viewer Experience, Content Appeal

According to an MX8 Labs study, Netflix was ranked as the No. 1 service for best overall streaming experience by 42% of consumers.

TV Audience

Ads on Streaming: What Consumers Really Think

An MX8 consumer study found that YouTube, Netflix and Prime Video have the best ad experiences.

Streaming

Demand For Kids Streaming Content Still Outpaces Supply

The following is a selection from Brandon Katz of Parrot Analytics. One content genre that is consistently in high demand on U.S. streaming platforms, but in lower supply, is children's programming. Data from Parrot Analytics suggests that broken down by platform, it’s clear the majority of

Streaming

Which Streaming Services' Content Is Getting Older (And Younger)?

The following is a selection from Brandon Katz of Parrot Analytics. The average age of content on a given streaming service can tell observers quite a bit about its larger strategy, as data from Parrot Analytics points out. Parrot shows that the U.S. libraries of Netflix (57.8%) and

Streaming

Netflix Wins Overseas Investment War vs. Amazon

The following is a selection from Brandon Katz of Parrot Analytics. While both Amazon Prime Video and Netflix are both U.S.-based entities and they invest significantly in content for American audiences, both have also been aggressive to expand their reach globally. Data from Parrot Analytics' Content Panorama

SPORTS

Live Sports Helping Drive Streaming App Subscriptions

Live sports have been a cornerstone of traditional linear TV for decades, and that dynamic remains a big part of streaming as well. Data from LG Ad Solutions' new report, Stadium to Screen: Streaming Live Sports in 2024, shows the top streaming apps used to watch live sports – and