NFL Wild Card Weekend Propels NBC To No. 1 Network

The network captured a 9.77% viewership share for Jan. 8-14, per Inscape

NFL Wild Card Weekend Propels NBC To No. 1 Network

Each week, we highlight the most-watched shows and networks using insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching). Here's a look at the top 25 networks by viewership share for January 8-14 — head over to TVREV to see the program ranking and get insights about the top shows by watch-time.

Thanks in part to two Wild Card games, NBC rises from fourth to first place on the chart, capturing a 9.77% viewership share. Aside from the NFL, programming fueling the network's watch-time included Today, NBC Nightly News With Lester Holt and America's Got Talent: Fantasy League.

A few more insights around the most-watched networks:

  • Fox's move from fifth to second place week-over-week was aided in part by NFL action as well, with a Sunday NFC Wild Card game plus pre- and post-game coverage contributing to the network's 6.78% viewership share.
  • Although they retain their ranking positions week-over-week, Fox News, TBS and ION each saw slightly increased viewership shares compared to the previous week. 
  • MSNBC and CNN continue to march up the ranking, taking No. 9 and No. 13, respectively. Morning Joe, Deadline: White House and The Beat With Ari Melber fueled the former’s watch-time, while CNN News Central, The Lead With Jake Tapper and the CNN Republican Debate led for the latter.
  • Week-over-week ranking newcomers include Nickelodeon (No. 21), TLC (No. 24) and Food Network (No. 25). 

Check out this TVREV article to see which programming made the top 25 ranking for the week.