GoodRX Wins on YouTube, Moving Towards Entertaining Content

GoodRX has generated a substantial uptick in U.S. YouTube viewership in March, as the channel relies on unique, quirky advertising to engage with audiences in an increasingly crowded category.

According to data from Tubular Labs, the account saw a 216% increase in unique viewers and a 162% increase in minutes watched on YouTube in March alone. The jump in viewership and engagement is largely attributed to their new advertisement, Savings Wrangler Elevator 15 59, a unique, off-beat spot uploaded to YouTube on March 6, 2026. Since its release, the advertisement has generated 16.2M views to date but with only 37 engagements total. 

Interestingly, GoodRX has been changing their short-form uploading strategy at a slow but steady pace, uploading two more Shorts each month and increasingly relying on entertaining content, rather than informational. In February, GoodRX uploaded two YouTube Shorts (out of the 11 total) that were purely informational – detailing issues of heart health in the Black community and information on hair loss.

In January, the month before that, GoodRX uploaded two less videos, with almost all videos centered around healthcare tips and information. In contrast, in March, all 13 videos uploaded were clips from entertaining advertisements – whether from “The Savings Wrangler” campaign or other.