How Shoppers Are Getting Smarter About Saving

As tariff-driven price hikes put pressure on household budgets, consumers are becoming more strategic — and more digital — in how they seek out savings. From abandoned carts to multiple email accounts, shoppers are actively working to trigger discounts and exclusive offers, as a recent Wunderkind consumer survey reveals.

• One of the most popular strategies is leaving items in online carts to trigger follow-up discounts, used by 26% of all shoppers, and especially common among women and millennials (29%).
• Another growing tactic is subscribing to email or text alerts to unlock exclusive offers. Nearly a quarter of consumers (23%) are using this approach, with Gen Z (32%) and millennials (27%) leading the way. 
• Younger shoppers are also more likely to create new accounts for special deals (19%) or use multiple emails to repeatedly access first-time customer discounts (10%).
• In contrast, Boomers are less likely to engage in these savings strategies: 41% report using none of them.

For brands, the takeaway is clear: focus on optimizing cart recovery, welcome offers and personalized incentives that appeal to digital-savvy, deal-driven consumers — especially younger generations and women who are most actively seeking ways to save.

Download Wunderkind’s report here for more of the latest consumer insights.