Gatorade Finds YouTube Success with Women-Centered Sports Campaign

Gatorade is striking big on YouTube in March, all thanks to the growing popularity of women’s sports. 

In March, Tubular Labs data shows that Gatorade generated an explosive increase in US YouTube viewership and engagement with their new campaign for Gatorade Lower Sugar. The channel saw a month-over-month increase of 27.8 million unique viewers and an increase of 20 million minutes watched – viewers aren’t just flocking to Gatorade, they’re staying.

Their video “Introducing: Gatorade Lower Sugar. No artificial flavors, sweeteners, or colors.” has taken the internet by story, generating 88.8M views to date. Uploaded on March 3, the campaign champions all types of athletes in motion – from two-time WNBA All-Star and Gatorade roster athlete Caitlin Clark to dancer Witney Carson, and is even narrated by WNBA legend Candace Parker.

Gatorade also generated an over 5x increase in views from February to March. With more and more audiences increasingly gravitating towards women’s sports, Gatorade is tapping into that momentum in a way that drives reach.