Over the course of the last five years, Red Bull managed to increase the Earned Media Value of its social marketing campaigns from $50 million to over $300 million, beating out competitors like Coca-Cola, Gatorade and others in the non-alcoholic beverage category, according to CreatorIQ. It achieved this by creating

CreatorIQ and market research firm Ipsos released the results of a survey that found most creators are frustrated with the transactional nature of affiliate marketing engagements with brands.  Instead, brands seeking successful, multidimensional creator programs should prioritize sustainable, mutually beneficial creator partnerships.  The key findings of the report include: * 82%